Sofia Aira - Hello Partner (Page 16)

Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators

Adobe has announced plans to acquire Semrush for $1.9 billion in cash in a move set for 2026.

By Sofia Aira

/ 19 Nov 2025

Adobe Buys Semrush in $1.9 Billion Deal as AI Search Becomes Critical for Creators

Influencer Strategists Launches New Influencer Marketing Experts Community

The community aims to offer a new centre of gravity for industry professionals seeking focused expertise rather than broad macro commentary.

By Sofia Aira

/ 19 Nov 2025

Influencer Strategists Launches New Influencer Marketing Experts Community

What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins

With seven years of experience working across agencies, brands, and creator verticals, Chloe has a front-row view of how rapidly the creator economy is evolving.

By Sofia Aira

/ 18 Nov 2025

What's the Hardest Part About Being an Influencer Marketing Freelancer? We Asked Chloe Perkins

76% of Consumers Trust AI Influencers for Products. Should Creators be Worried?

A new study from Billion Dollar Boy reveals a huge crossroads in the creator economy. Do we embrace virtual influencers, or should we be concerned?

By Sofia Aira

/ 14 Nov 2025

76% of Consumers Trust AI Influencers for Products. Should Creators be Worried?

🧛 These Are The Crocs of a Killer, Bella

This week, exclusive CreatorFest sessions are live, Amelia Dimoldenberg interviews F1 drivers and Twilight sparkles.

By Sofia Aira

/ 13 Nov 2025

Scott Guthrie on the Government's Role in the Creator Economy

At CreatorFest 2025, Scott Guthrie, Director General of the Influencer Marketing Trade Body, reflected on the growing influence of the creator economy.

By Sofia Aira

/ 11 Nov 2025

Scott Guthrie on the Government's Role in the Creator Economy

Henry Rowley and Beatrice Mustocea Break Down Casting Success on TikTok

We caught up with content creator Henry Rowley, and Creators & Public Figures Lead Beatrice Mustocea after a great session at CreatorFest.

By Sofia Aira

/ 7 Nov 2025

Henry Rowley and Beatrice Mustocea Break Down Casting Success on TikTok

Why Amelia Dimoldenberg’s F1 Passenger Princess Series Is the Perfect Influencer x Brand Collaboration

Amelia Dimoldenberg launched a brand-new F1 series that has already hit millions of views. Let's break down why it was such a success.

By Sofia Aira

/ 7 Nov 2025

🌟 How Sephora and Mariah Carey Won Christmas Marketing

This week, Christmas comes early, the IMTB opens a new committee, and the social media updates rundown is here.

By Sofia Aira

/ 6 Nov 2025

IMTB launches Measurement and Evaluation Committee

The Influencer Marketing Trade Body has announced the launch of its new Measurement and Evaluation Committee.

By Sofia Aira

/ 5 Nov 2025

IMTB launches Measurement and Evaluation Committee

Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry

“Now more than ever, it’s crucial brands get influencer marketing right,” says Asti Wagner, founder of Invyted.

By Sofia Aira

/ 5 Nov 2025

Gen Z Founder Asti Wagner on Authenticity, Influence, and Building Invyted in a Billion-Dollar Industry

Lulu Guinness CMO John Sadeghipoor on Growth, Creativity, and the Future of a British Icon

At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.

By Sofia Aira

/ 5 Nov 2025