Creator Economy / Members-only / "The Art of Storytelling Has Been Lost in the Focus on Scale in the Creator Space” Jay Richards Appointed New MD at Disrupt In an exciting move, Disrupt Marketing has appointed Jay Richards as its new Managing Director. By Sofia Aira / 4 Feb 2026
Creator Economy / Omnicom Media Names Stevie Johnson to Lead Creo in the UK Stevie Johnson, previous Managing Director at Disrupt Marketing, has been named Lead at Creo UK by Omnicom Media Group. By Sofia Aira / 2 Feb 2026
Influencer Insider / 🕺Does ByteDance Still Own TikTok? Inside the Details of the US TikTok Deal Plus, The Sidemen have launched their own creator-led production company. By Sofia Aira / 29 Jan 2026
Partner+ / Paid-only / SoFire’s Hot Campaigns: How Dr Pepper Turned a Viral Creator Video Into an Iconic TV Ad A deep dive into how Dr Pepper turned a creator's viral jingle into an iconic TV ad. By Sofia Aira / 28 Jan 2026
Influencer Marketing / Members-only / Will ByteDance Still Be a Partial Owner of TikTok? Inside the Details of the TikTok Deal The TikTok deal has officially been passed - here's everything you need to know. By Sofia Aira / 26 Jan 2026
Influencer Insider / 💵 The Cost of the Beckham Family’s PR Crisis Management Plus, Dr Pepper had a fab reactionary campaign to an influencer's video. By Sofia Aira / 22 Jan 2026
Influencer Marketing / PR Expert Influencer Predicts How Much the Beckham Family Scandal Will Cost in Crisis Management A PR Expert has taken to TikTok to estimate how much crisis management efforts could cost the Beckhams. By Sofia Aira / 22 Jan 2026
Creator Economy / BBC Goes YouTube-First: What the Platform Pivot Means for the Creator Economy The BBC is preparing to produce original content designed for YouTube. By Sofia Aira / 21 Jan 2026
Influencer Insider / 🍎 Apple Launches New Creator Studio Subscription Plus, PMG has acquired Digital Voices influencer marketing agency. By Sofia Aira / 15 Jan 2026
Creator Economy / Members-only / Molly-Mae Hague Soft Launches Huge Adidas Influencer Campaign for 2026 By Sofia Aira / 15 Jan 2026
Creator Economy / Industry Report Reveals the 7 Influencer Marketing Trends Defining 2026 An industry report from Collabstr has revealed the 7 influencer marketing trends that will define 2026. By Sofia Aira / 13 Jan 2026
Influencer Insider / 🥐 What Emily in Paris Season 5 Gets Right About Marketing Plus, PMG has acquired Digital Voices influencer marketing agency. By Sofia Aira / 8 Jan 2026