Sofia Aira

Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?

“Podcasting Is a Content Engine”: Cure Media’s Sanna Ödmark on Why Every Agency Should Have a Podcast

For Sanna Ödmark, podcasting is essential to any agency for both internal and external growth.

What Will Be the Key to Influencer Marketing in Europe in 2026?

According to a new Kolsquare study, it seems that Europe is creating its own foundations for a booming creator economy.

Brands, Creators and Agencies: It’s Time to Be Transparent with Brand Deals

As Stephen Titus, Founder of Faved, puts it, the industry grew so quickly that it forced brands and creators to “constantly reinvent the wheel”.