Sofia Aira - Hello Partner (Page 16)

CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators

CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come.

By Sofia Aira

/ 28 Oct 2025

CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators

Meta Introduces £2.99 Ad-Free Subscriptions for Instagram and Facebook in the UK: What It Means for Influencer Marketers

Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience.

By Sofia Aira

/ 27 Oct 2025

TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution

With the right strategies, TikTok Shop can be a lucrative and effective tool for reaching new audiences and driving sales.

By Sofia Aira

/ 22 Oct 2025

TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution

PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships

The first day of PI LIVE Europe 2025 kicked off with fantastic energy.

By Sofia Aira

/ 22 Oct 2025

PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships

💰 WTF is a Commerce OmniFluencer?

This week, AI proves to be a non-negotiable for creators, and the creator-brand relationship needs some serious rethinking.

By Sofia Aira

/ 16 Oct 2025

New Study Proves The Creator Economy Is Dependent on AI for Increased Earnings

A new report from URLgenius suggests that the influencer economy is entering a new phase, powered by AI and data-driven decision-making.

By Sofia Aira

/ 16 Oct 2025

New Study Proves The Creator Economy Is Dependent on AI for Increased Earnings

It’s Time to Rethink the Relationship: Why Brands Must Step Up for Creators

Behind the scenes, the pressure on creators is intensifying. It's time to delve deeper into why brands must step up for creators.

By Sofia Aira

/ 15 Oct 2025

It’s Time to Rethink the Relationship: Why Brands Must Step Up for Creators

“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing

Marina Mansour on the evolution of brand partnerships, how beauty differs from music, and why you should trust creators with content.

By Sofia Aira

/ 13 Oct 2025

“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.

By Sofia Aira

/ 13 Oct 2025

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

🪩 Creators Are the Secret to Strictly Come Dancing’s Success

This week, REFY Beauty share a beautiful campaign and creators prove vital for Strictly Come Dancing.

By Sofia Aira

/ 9 Oct 2025

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

According to a new report from Billion Dollar Boy, four in five marketers (79%) have upped spend on AI-powered influencer content in the last year.

By Sofia Aira

/ 9 Oct 2025

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy

REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.

By Sofia Aira

/ 8 Oct 2025

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy