Sofia Aira - Hello Partner (Page 16)

Plus, our SoFire's Hot Campaign is going to delve into one of the most socially impactful campaigns that ever campaigned.

By Sofia Aira

/ 11 Sep 2025

The moment you’ve been waiting for – our 2025 GPMA shortlist is now live!

By Sofia Aira

/ 10 Sep 2025

Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.

By Sofia Aira

/ 10 Sep 2025

Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.

By Sofia Aira

/ 10 Sep 2025

In our CreatorFest Speaker Series, I spoke with Bunmi Jenfa about how creators can protect themselves in an industry that can stifle creativity.

By Sofia Aira

/ 9 Sep 2025

The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.

By Sofia Aira

/ 28 Aug 2025

Plus, our SoFire's Hot Campaign is going to show you how to do a jeans campaign right.

By Sofia Aira

/ 28 Aug 2025

On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.

By Sofia Aira

/ 28 Aug 2025

Here's a rundown of all the most important social media updates you need to know from August.

By Sofia Aira

/ 27 Aug 2025

Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.

By Sofia Aira

/ 26 Aug 2025

Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.

By Sofia Aira

/ 22 Aug 2025

By Sofia Aira

/ 21 Aug 2025