BREAKING: PMG Acquires Digital Voices Influencer Marketing Agency
Influencer Marketing Agency Digital Voices announced last night that it has been acquired by PMG.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
Restrictions or Loopholes? What the UK’s Junk Food Ad Ban Means for Influencer Marketing
When the UK’s new ban on junk food advertising comes into force this week, the creator economy will have to recalibrate.
Head of Instagram Faces Huge Backlash From Influencers Claiming the Platform “Failed to Protect” Them Against “AI Slop” in 2025
One creator with a whopping 2 million followers accused Adam Mosseri of “gaslighting” the world on Instagram's failure to protect creators.
TikTok and the US Finally Reach a Deal, but Has the Damage Already Been Done for Creators?
For creators and influencer marketers, the TikTok US deal may be coming too late.
📱The Biggest Social Media Updates in 2025
Plus, we're looking at influencer marketing past, present and future.
Influencer Marketing Past, Present and Future: What Can We Expect in 10 Years?
Ellie Hooper and I discussed what’s changed in the creator economy, and what we need to be wary of going into 2026 and beyond.
