Sofia Aira - Hello Partner (Page 17)

🎀 e.l.f.'s Controversial Matt Rife Campaign Faces Huge Backlash

We're delving into the controversial e.l.f. x Matt Rife campaign, learning about the new ChatGPT-5 and lolling at itsu's hilarious Bmarketing strategy.

By Sofia Aira

/ 21 Aug 2025

Beyond the Trend: How Brands Can Build Cultural Moments that Last

By Sofia Aira

/ 21 Aug 2025

Beyond the Trend: How Brands Can Build Cultural Moments that Last

SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management

We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.

By Sofia Aira

/ 19 Aug 2025

SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management

Study Finds Which Types of Loyalty Programmes Appeal to Gen Z

The study offers a striking conclusion: while discounts and free shipping still matter, the future of loyalty is built on community.

By Sofia Aira

/ 15 Aug 2025

How GPT-5's New Features Can Revolutionise Influencer Marketing

If you're a brand looking to fine-tune your campaigns or an influencer aiming to elevate your content, here’s how GPT-5 can help.

By Sofia Aira

/ 14 Aug 2025

How GPT-5's New Features Can Revolutionise Influencer Marketing

How ShopMy is Using AI to Massively Change the Influencer Commerce Game

By Sofia Aira

/ 13 Aug 2025

How ShopMy is Using AI to Massively Change the Influencer Commerce Game

Instagram’s New Analytics and Features Could Revolutionise Your Creator Strategy

Instagram’s latest updates introduce four new engagement-focused analytics and close friends changes.

By Sofia Aira

/ 11 Aug 2025

Instagram’s New Analytics and Features Could Revolutionise Your Creator Strategy

Travel Influencer Faces Huge Backlash for Encouraging Tourism to Taliban-Run Afghanistan

Margaritta is part of a growing number of travel influencers capturing life in Afghanistan after the 2021 Taliban takeover, facing heavy backlash.

By Sofia Aira

/ 8 Aug 2025

Travel Influencer Faces Huge Backlash for Encouraging Tourism to Taliban-Run Afghanistan

“Your Days in the Sun Are Limited” Caner Daywood Discusses Why Pride Marketing has Been Absent in 2025

We spoke to Caner Daywood about Pride marketing in 2025 and how the shifting landscape of brand involvement is impacting LGBTQ+ communities.

By Sofia Aira

/ 8 Aug 2025

“Your Days in the Sun Are Limited” Caner Daywood Discusses Why Pride Marketing has Been Absent in 2025

💄 OnlyFans Creator Makes Waves in Urban Decay's Bold Campaign

We've got some exciting social media updates, a new SoFire's hot campaign, and an exclusive interview with Jennifer Quigley-Jones, all about the Global Influencer Council.

By Sofia Aira

/ 7 Aug 2025

SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?

This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.

By Sofia Aira

/ 6 Aug 2025

SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?

CreatorFest 2025 Unveils Second Wave Agenda: Professionalising the Creator Economy

This year’s CreatorFest is designed to reflect the evolution and professionalisation of the Creator Economy. Here is our second wave agenda.

By Sofia Aira

/ 5 Aug 2025

CreatorFest 2025 Unveils Second Wave Agenda: Professionalising the Creator Economy