Sofia Aira - Hello Partner (Page 17)

Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones

By Sofia Aira

/ 4 Nov 2025

Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones

SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December

By Sofia Aira

/ 3 Nov 2025

PayPal Becomes the First Payments Wallet Inside ChatGPT

PayPal has struck a deal with OpenAI to become the first payments wallet integrated directly into ChatGPT.

By Sofia Aira

/ 3 Nov 2025

PayPal Becomes the First Payments Wallet Inside ChatGPT

Algowatch: October Social Media Updates

Here's a rundown of all the most important social media updates you need to know from October.

By Sofia Aira

/ 31 Oct 2025

Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025

Sprout Social’s 2025 Impact of Social Media Marketing Report paints a vivid picture of an industry in transition, and where marketers are going wrong.

By Sofia Aira

/ 31 Oct 2025

Social Media Marketing Report Reveals Where Marketers Are Going Wrong in 2025

🎙️ Why Creators Are Switching To Video Podcasts

This week, see the epic highs and lows of CreatorFest, and learn about Meta's new ad rules.

By Sofia Aira

/ 30 Oct 2025

"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts

At CreatorFest, Bella Fiori and Rachel Simpson discussed the future of creator storytelling and why video is transforming the podcast space.

By Sofia Aira

/ 29 Oct 2025

"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts

Inside Network Digital Marketing: Richard Draper on Partnerships, Innovation, and What’s Next for Affiliates

Draper sat down with us at PI LIVE Europe to share his thoughts on building meaningful collaborations, navigating market shifts, and the technologies shaping the next wave of digital engagement.

By Sofia Aira

/ 28 Oct 2025

Inside Network Digital Marketing: Richard Draper on Partnerships, Innovation, and What’s Next for Affiliates

CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators

CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come.

By Sofia Aira

/ 28 Oct 2025

CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators

Meta Introduces £2.99 Ad-Free Subscriptions for Instagram and Facebook in the UK: What It Means for Influencer Marketers

Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience.

By Sofia Aira

/ 27 Oct 2025

TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution

With the right strategies, TikTok Shop can be a lucrative and effective tool for reaching new audiences and driving sales.

By Sofia Aira

/ 22 Oct 2025

TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution

PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships

The first day of PI LIVE Europe 2025 kicked off with fantastic energy.

By Sofia Aira

/ 22 Oct 2025

PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships