Sofia Aira - Hello Partner (Page 18)

Jerry Greenfield, co-founder of Ben & Jerry’s, has stepped down after nearly five decades after political disputes with Unilever.

By Sofia Aira

/ 18 Sep 2025

Attendees are spoiled for choice at CreatorFest 2025 when it comes to sessions this time, with industry leaders catering to all demographics.

By Sofia Aira

/ 18 Sep 2025

The latest TikTok ban update is far from straightforward, and influencer marketers should pay close attention to how the situation unfolds.

By Sofia Aira

/ 18 Sep 2025

Netflix has just expanded its advertising reach by forming a partnership with Amazon Ads.

By Sofia Aira

/ 16 Sep 2025

Here’s a breakdown of all the viral jeans campaigns this year, and what influencer marketers can learn from them.

By Sofia Aira

/ 15 Sep 2025

Plus, our SoFire's Hot Campaign is going to delve into one of the most socially impactful campaigns that ever campaigned.

By Sofia Aira

/ 11 Sep 2025

The moment you’ve been waiting for – our 2025 GPMA shortlist is now live!

By Sofia Aira

/ 10 Sep 2025

Luca Tagliaferro has uncovered new evidence that OpenAI’s ChatGPT is beginning to mirror Google’s ranking signals.

By Sofia Aira

/ 10 Sep 2025

Ogilvy Pakistan’s Message in a Mithai Box campaign created a real impact for women who had been overlooked by the systems meant to protect them.

By Sofia Aira

/ 10 Sep 2025

In our CreatorFest Speaker Series, I spoke with Bunmi Jenfa about how creators can protect themselves in an industry that can stifle creativity.

By Sofia Aira

/ 9 Sep 2025

The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.

By Sofia Aira

/ 28 Aug 2025

Plus, our SoFire's Hot Campaign is going to show you how to do a jeans campaign right.

By Sofia Aira

/ 28 Aug 2025