Sofia Aira - Hello Partner (Page 18)

💰 WTF is a Commerce OmniFluencer?

This week, AI proves to be a non-negotiable for creators, and the creator-brand relationship needs some serious rethinking.

By Sofia Aira

/ 16 Oct 2025

New Study Proves The Creator Economy Is Dependent on AI for Increased Earnings

A new report from URLgenius suggests that the influencer economy is entering a new phase, powered by AI and data-driven decision-making.

By Sofia Aira

/ 16 Oct 2025

New Study Proves The Creator Economy Is Dependent on AI for Increased Earnings

It’s Time to Rethink the Relationship: Why Brands Must Step Up for Creators

Behind the scenes, the pressure on creators is intensifying. It's time to delve deeper into why brands must step up for creators.

By Sofia Aira

/ 15 Oct 2025

It’s Time to Rethink the Relationship: Why Brands Must Step Up for Creators

“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing

Marina Mansour on the evolution of brand partnerships, how beauty differs from music, and why you should trust creators with content.

By Sofia Aira

/ 13 Oct 2025

“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.

By Sofia Aira

/ 13 Oct 2025

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

🪩 Creators Are the Secret to Strictly Come Dancing’s Success

This week, REFY Beauty share a beautiful campaign and creators prove vital for Strictly Come Dancing.

By Sofia Aira

/ 9 Oct 2025

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

According to a new report from Billion Dollar Boy, four in five marketers (79%) have upped spend on AI-powered influencer content in the last year.

By Sofia Aira

/ 9 Oct 2025

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy

REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.

By Sofia Aira

/ 8 Oct 2025

Creators Are the Secret to Strictly Come Dancing’s Success - Traditional TV Needs Them

Strictly Come Dancing has been using creators to drive engagement since 2018. Why are they so vital to the traditional TV landscape now?

By Sofia Aira

/ 7 Oct 2025

strictly come dancing creators from 2018 to 2025

🌟 "Creators Build Culture" Becky Owen on the Creator-Brand Disconnect

This week, the huge news of the CreatorFest Collective and the Hero100 is taking over Hello Partner.

By Sofia Aira

/ 2 Oct 2025

Introducing the CreatorFest Collective: A New Space for Creators, Brands and Agencies

The CreatorFest Collective has officially launched: a brand-new home for our CreatorFest community to connect, collaborate, and continue the conversations that begin at our annual event.

By Sofia Aira

/ 2 Oct 2025

The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy

Despite women representing a core demographic for brand advertisers, the podcast gender gap is real, and has an impact on the creator economy as we know it.

By Sofia Aira

/ 2 Oct 2025

The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy