Sofia Aira - Hello Partner (Page 18)

Pepper Agency Launches The Responsible Kidfluence Code to Protect Child Influencers

The Responsible Kidfluence Code is designed to promote safer, more responsible content creation practices with children involved.

By Sofia Aira

/ 5 Aug 2025

Pepper Agency Launches The Responsible Kidfluence Code to Protect Child Influencers

Algowatch: July Social Media Updates

All the social media updates you need to know from July 2025.

By Sofia Aira

/ 4 Aug 2025

Jennifer Quigley-Jones on the Global Influencer Council: Why Founding It Without Influencers Was a Strategic Decision

Founder Jennifer Quigley-Jones is here to set the record straight about founding the Global Influencer Council without any influencers.

By Sofia Aira

/ 4 Aug 2025

Jennifer Quigley-Jones on the Global Influencer Council: Why Founding It Without Influencers Was a Strategic Decision

💸 The Cost of American Eagle's Sydney Sweeney Ad for Creators

Today, we've got quite the selection of news: American Eagle faces backlash for the Sydney Sweeney Ad, and TikTok creator Sylvanian Drama is getting sued.

By Sofia Aira

/ 31 Jul 2025

SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators

For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.

By Sofia Aira

/ 31 Jul 2025

SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators

Should the Sylvanian Drama Creator Be Sued? What Creators Should Know About the Lawsuit

The strangest case of copyright infringement in 2025: the Sylvanian Drama TikTok creator is facing a lawsuit from the company that makes the toy.

By Sofia Aira

/ 30 Jul 2025

Should the Sylvanian Drama Creator Be Sued? What Creators Should Know About the Lawsuit

A Step-by-Step Guide to Planning High-Impact Influencer Events in 2025

Here's your step-by-step guide to planning an impactful influencer event that delivers measurable results.

By Sofia Aira

/ 30 Jul 2025

A Step-by-Step Guide to Planning High-Impact Influencer Events in 2025

The Kis Cafe Incident: A Lesson in Cancel Culture for Brands & Influencers

A storytime TikTok from influencer @itskarlabb has resulted in a San Francisco restaurant closure. What happened and why is it a lesson for influencers and brands?

By Sofia Aira

/ 29 Jul 2025

The Kis Cafe Incident: A Lesson in Cancel Culture for Brands & Influencers

They Took Home the Euros, Now How Much Are the Lionesses Taking Home as Influencers?

For brands looking to invest in a sport that’s reaching new heights, the Lionesses are a golden opportunity.

By Sofia Aira

/ 28 Jul 2025

They Took Home the Euros, Now How Much Are the Lionesses Taking Home as Influencers?

🔔 Meta Refuses to Sign EU AI Code of Practice

Plus, Mia Zelu took over Wimbledon, and Denmark has new AI copyright laws. It's AI city!

By Sofia Aira

/ 24 Jul 2025

Meta Refuses to Sign EU AI Code of Practice in Shocking Statement

Meta has opted not to endorse the European Union’s (EU) new voluntary Code of Practice, which is intended to guide companies in complying with the bloc’s forthcoming AI Act.

By Sofia Aira

/ 24 Jul 2025

Meta Refuses to Sign EU AI Code of Practice in Shocking Statement

SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders

In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an

By Sofia Aira

/ 18 Jul 2025

SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders