Sofia Aira - Hello Partner (Page 19)

"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts

At CreatorFest, Bella Fiori and Rachel Simpson discussed the future of creator storytelling and why video is transforming the podcast space.

By Sofia Aira

/ 29 Oct 2025

"I Wish I'd Done It Sooner" Bella Fiori & Spotify’s Rachel Simpson on the Rise of Video Podcasts

Inside Network Digital Marketing: Richard Draper on Partnerships, Innovation, and What’s Next for Affiliates

Draper sat down with us at PI LIVE Europe to share his thoughts on building meaningful collaborations, navigating market shifts, and the technologies shaping the next wave of digital engagement.

By Sofia Aira

/ 28 Oct 2025

Inside Network Digital Marketing: Richard Draper on Partnerships, Innovation, and What’s Next for Affiliates

CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators

CreatorFest, held last Thursday, was a loud, joyful celebration of just how far the creator economy has come.

By Sofia Aira

/ 28 Oct 2025

CreatorFest Europe 2025: A Day Packed With Colour, Charisma and Creators

Meta Introduces £2.99 Ad-Free Subscriptions for Instagram and Facebook in the UK: What It Means for Influencer Marketers

Meta, the parent company of Facebook and Instagram, has announced paid subscriptions for UK users who can have an ad-free experience.

By Sofia Aira

/ 27 Oct 2025

TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution

With the right strategies, TikTok Shop can be a lucrative and effective tool for reaching new audiences and driving sales.

By Sofia Aira

/ 22 Oct 2025

TikTok Shop is Redefining E-Commerce: Insights from Influencers on the Social Commerce Revolution

PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships

The first day of PI LIVE Europe 2025 kicked off with fantastic energy.

By Sofia Aira

/ 22 Oct 2025

PI LIVE Europe 2025 Day One: Creativity, Clarity, and the Future of Partnerships

💰 WTF is a Commerce OmniFluencer?

This week, AI proves to be a non-negotiable for creators, and the creator-brand relationship needs some serious rethinking.

By Sofia Aira

/ 16 Oct 2025

New Study Proves The Creator Economy Is Dependent on AI for Increased Earnings

A new report from URLgenius suggests that the influencer economy is entering a new phase, powered by AI and data-driven decision-making.

By Sofia Aira

/ 16 Oct 2025

New Study Proves The Creator Economy Is Dependent on AI for Increased Earnings

It’s Time to Rethink the Relationship: Why Brands Must Step Up for Creators

Behind the scenes, the pressure on creators is intensifying. It's time to delve deeper into why brands must step up for creators.

By Sofia Aira

/ 15 Oct 2025

It’s Time to Rethink the Relationship: Why Brands Must Step Up for Creators

“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing

Marina Mansour on the evolution of brand partnerships, how beauty differs from music, and why you should trust creators with content.

By Sofia Aira

/ 13 Oct 2025

“With Creators, You’re Only Borrowing Attention - Not Buying” Marina Mansour on Creators, Brands and the Future of Beauty Marketing

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

At PI LIVE 2025, Awin is making waves with its bold session “Get Sh*t Done with Awin” and an upcoming AI-first affiliate platform.

By Sofia Aira

/ 13 Oct 2025

Building the Future of Affiliate: Inside Awin’s AI-Powered Vision with Rosalyn Berrisford

🪩 Creators Are the Secret to Strictly Come Dancing’s Success

This week, REFY Beauty share a beautiful campaign and creators prove vital for Strictly Come Dancing.

By Sofia Aira

/ 9 Oct 2025