Sofia Aira - Hello Partner (Page 20)

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

According to a new report from Billion Dollar Boy, four in five marketers (79%) have upped spend on AI-powered influencer content in the last year.

By Sofia Aira

/ 9 Oct 2025

Marketers Are Spending Big on AI Creator Content, But Consumers See a Bleak Future

SoFire’s Hot Campaigns: “Iconic Never Gets Old” How REFY’s Latest Campaign Is Rewriting Beauty Norms and Influencer Strategy

REFY Beauty has launched its new, refreshing Iconic Never Gets Old campaign, spotlighting older women confidently doing their own makeup, in their own voices.

By Sofia Aira

/ 8 Oct 2025

Creators Are the Secret to Strictly Come Dancing’s Success - Traditional TV Needs Them

Strictly Come Dancing has been using creators to drive engagement since 2018. Why are they so vital to the traditional TV landscape now?

By Sofia Aira

/ 7 Oct 2025

strictly come dancing creators from 2018 to 2025

🌟 "Creators Build Culture" Becky Owen on the Creator-Brand Disconnect

This week, the huge news of the CreatorFest Collective and the Hero100 is taking over Hello Partner.

By Sofia Aira

/ 2 Oct 2025

Introducing the CreatorFest Collective: A New Space for Creators, Brands and Agencies

The CreatorFest Collective has officially launched: a brand-new home for our CreatorFest community to connect, collaborate, and continue the conversations that begin at our annual event.

By Sofia Aira

/ 2 Oct 2025

The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy

Despite women representing a core demographic for brand advertisers, the podcast gender gap is real, and has an impact on the creator economy as we know it.

By Sofia Aira

/ 2 Oct 2025

The Podcast Gender Gap: Why Brands Are Missing a Cultural Moment in the Creator Economy

“Creators Drive Culture”: Becky Owen on Disruptive Campaigns, Creator-Led Innovation, and What’s Next for the Industry

Ahead of CreatorFest 2025, Billion Dollar Boy CMO Becky Owen discusses the year’s biggest campaigns and how brands can collaborate with creators.

By Sofia Aira

/ 2 Oct 2025

“Creators Drive Culture”: Becky Owen on Disruptive Campaigns, Creator-Led Innovation, and What’s Next for the Industry

SoFire’s Hot Campaigns: How Mr Fantasy Became TikTok’s Most Unconventional Influencer with a Major Chipotle Deal

Why would a popular actor create Mr Fantasy, and how did he land a high-profile brand deal with Chipotle?

By Sofia Aira

/ 30 Sep 2025

👓 Miu Miu Faces Huge Backlash on TikTok After $18K Products Break on Live Camera

This week, the huge news of a new APPG dropped for influencers and creators. What a win for the whole creator economy!

By Sofia Aira

/ 25 Sep 2025

Replay: Cancel Culture & Crisis Management

CreatorFest Conference Producer Mollie Leach joined Beckii Flint and Carol Driver for a LinkedIn Live about cancel culture and crisis management.

By Sofia Aira

/ 24 Sep 2025

Replay: Cancel Culture & Crisis Management

“I Want to See Things Change” Creators and Influencers to Gain Parliamentary Backing with New APPG

Content creators and influencers in the UK are set to receive stronger Parliamentary backing at the heart of government - a new APPG.

By Sofia Aira

/ 24 Sep 2025

“I Want to See Things Change” Creators and Influencers to Gain Parliamentary Backing with New APPG

“Temiu Temiu” Miu Miu Faces Huge Backlash on TikTok After $18K Products Broke on Live Camera - And Offered No Apology

Miu Miu is currently facing huge backlash on TikTok after an influencer with 14 million followers posted a haul where two products instantly broke.

By Sofia Aira

/ 22 Sep 2025