🌟 How Sephora and Mariah Carey Won Christmas Marketing
This week, Christmas comes early, the IMTB opens a new committee, and the social media updates rundown is here.
Sofia Aira
Journalist at Hello Partner covering the biggest stories in influencer and creator marketing.
Check out the latest posts
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At PI LIVE, we caught up with John Sadeghipoor, Chief Marketing Officer at Lulu Guinness, who shared how the heritage brand has experienced a remarkable year of growth and innovation.
Integrating Creators into the Heart of Marketing: Insights from OMD’s Mark Murray Jones
At this year’s CreatorFest, we caught up with Mark Murray Jones, Chief Strategy Officer at OMD, after his main stage session.
SoFire’s Hot Campaigns: It’s Time! How Sephora and Mariah Carey Won Christmas Marketing Before December
It’s tiiime to delve into Mariah Carey’s iconic defrosting video and the genius chance Sephora took to claim its spot on the nice list this year.
