Sofia Aira - Hello Partner (Page 22)

Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown

Three influencers have been arrested in relation to an FCA report of illegal financial advice content.

By Sofia Aira

/ 9 Jun 2025

Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown

TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content

TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.

By Sofia Aira

/ 6 Jun 2025

TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content

☎️ LinkedIn Launches New Advertising Tools for Brands and Marketers

Plus, LinkedIn have launched new video advertising tools, rhode beauty was sold to e.l.f. cosmetics, and the latest Algowatch is here.

By Sofia Aira

/ 5 Jun 2025

LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands

LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.

By Sofia Aira

/ 5 Jun 2025

LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands

Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico

Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.

By Sofia Aira

/ 3 Jun 2025

Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico

Taylor Swift’s Re-Recording Strategy: The Blank Space in Authentic Marketing and Brand Ownership

Swift’s re-recording campaign was a genius marketing move as well as a huge personal win, and it's a blueprint for brands in the creator economy.

By Sofia Aira

/ 2 Jun 2025

Algowatch: May Social Media Updates

Stay ahead of the curve and check out all the social media algorithm updates that took place in May.

By Sofia Aira

/ 30 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.

By Sofia Aira

/ 29 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

🎯 The Creator Economy Is Moving to TV Screens

Plus, learn about the future of podcasting, the evolution of creators, and CreatorFest Europe.

By Sofia Aira

/ 29 May 2025

Shape the Stage with CreatorFest Europe’s Community Pick

Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage.

By Sofia Aira

/ 29 May 2025

Shape the Stage with CreatorFest Europe’s Community Pick

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands

“Podcasts are not just audio anymore. They’re video, they’re content, they’re IP, they are culture,” Pollyanna Ward said, but what does this mean for creators and brands?

By Sofia Aira

/ 28 May 2025

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands

Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility

VaynerMedia has officially joined the Influencer Marketing Trade Body, becoming the latest agency to promote responsible practice.

By Sofia Aira

/ 27 May 2025

Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility