Sofia Aira - Hello Partner (Page 22)

The Summer I Turned Trend-Obsessed: What Brands Can Learn From Hopping on Gen Z’s Favourite Shows

The brands that are clocked into The Summer I Turned Pretty are the ones raking in giant engagement figures right now.

By Sofia Aira

/ 28 Aug 2025

The Summer I Turned Pretty brands analysis

👑 Move Over, Sydney Sweeney - Addison Rae Is the Queen of Jeans Campaigns

Plus, our SoFire's Hot Campaign is going to show you how to do a jeans campaign right.

By Sofia Aira

/ 28 Aug 2025

LinkedIn Live: Cancel Culture & Crisis Management - A Framework for Accountability in Brand-Creator Partnerships

On our LinkedIn Live, Beckii Flint will discuss how brands can proactively prepare for potential crises when the unexpected occurs.

By Sofia Aira

/ 28 Aug 2025

Algowatch: August Social Media Updates

Here's a rundown of all the most important social media updates you need to know from August.

By Sofia Aira

/ 27 Aug 2025

SoFire’s Hot Campaigns: Move Over Sydney Sweeney, Addison Rae is Doing Jeans Brand Partnerships Right

Addison Rae, an ex-TikTok star turned serious musician, has had a rebrand that needs to be studied. Now, she’s the queen of low-rise jeans.

By Sofia Aira

/ 26 Aug 2025

“I Had All My Eggs in One Basket” Hannah Witton on Brand Deals and Building a Sustainable Career as a Creator

Witton shared how she’s navigated her brand partnerships, diversified her income, and balanced creativity with the realities of working with brands.

By Sofia Aira

/ 22 Aug 2025

Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges

By Sofia Aira

/ 21 Aug 2025

Ultimate Feedback Guide From the 2025 Global Influencer Marketing Awards Judges

🎀 e.l.f.'s Controversial Matt Rife Campaign Faces Huge Backlash

We're delving into the controversial e.l.f. x Matt Rife campaign, learning about the new ChatGPT-5 and lolling at itsu's hilarious Bmarketing strategy.

By Sofia Aira

/ 21 Aug 2025

Beyond the Trend: How Brands Can Build Cultural Moments that Last

By Sofia Aira

/ 21 Aug 2025

Beyond the Trend: How Brands Can Build Cultural Moments that Last

SoFire’s Hot Campaigns: The e.l.f. Cosmetics Matt Rife Campaign is a Lesson in PR Crisis Management

We’re looking at the e.l.f. cosmetics Matt Rife campaign: a PR nightmare which is still receiving huge backlash online.

By Sofia Aira

/ 19 Aug 2025

Study Finds Which Types of Loyalty Programmes Appeal to Gen Z

The study offers a striking conclusion: while discounts and free shipping still matter, the future of loyalty is built on community.

By Sofia Aira

/ 15 Aug 2025

How GPT-5's New Features Can Revolutionise Influencer Marketing

If you're a brand looking to fine-tune your campaigns or an influencer aiming to elevate your content, here’s how GPT-5 can help.

By Sofia Aira

/ 14 Aug 2025

How GPT-5's New Features Can Revolutionise Influencer Marketing