Sofia Aira - Hello Partner (Page 23)

SoFire’s Hot Campaigns: Rhode Skin’s Lemontini Peptide Lip Tint and the Art of Influencer Founders

In this brand new series titled So-Fire’s Hot Campaigns, hosted by Sofia Aira (if you couldn't tell), I’ll be deep-diving into what makes an

By Sofia Aira

/ 18 Jul 2025

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?

Is it all really sunshine and dollar signs? AI influencers are becoming increasingly human, and it’s going to be difficult to distinguish between what’s real and what’s fake soon.

By Sofia Aira

/ 16 Jul 2025

A Deepdive Into Mia Zelu at Wimbledon: Should We Be Scared of AI Influencers Pretending to Be Human?

7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers

By Sofia Aira

/ 16 Jul 2025

7 Things Influencers Really Want From Brands in 2025: A Guide for Influencer Marketers

Denmark Set to Be First European Country to Combat AI by Giving Citizens Copyright Over Their Face, Voice, and Body

The legislation would amend Denmark’s copyright law to allow individuals to claim legal ownership of their personal appearance and voice.

By Sofia Aira

/ 11 Jul 2025

Denmark Set to Be First European Country to Combat AI by Giving Citizens Copyright Over Their Face, Voice, and Body

🍋 Inside Rhode's Viral Lemontini Launch

Plus, the Global Influencer Council has launched, and YouTube received 10,000 responses from creators in a new survey.

By Sofia Aira

/ 10 Jul 2025

Burnout Among Creators Is Reaching a Crisis Point, but Who’s Surprised?

Over half of creators report burnout, with many of them considering leaving the industry, says Billion Dollar Boy.

By Sofia Aira

/ 10 Jul 2025

Burnout Among Creators Is Reaching a Crisis Point, but Who’s Surprised?

Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns

Why did Pride marketing go quiet in 2025, and what will this strip-back do to brands in the future?

By Sofia Aira

/ 8 Jul 2025

Why Pride Marketing Went Quiet in 2025: 2 in 5 Companies Scale Back Campaigns

Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”

The Council will serve as a platform to shape the future of influencer marketing through transparency, best practice, and collective knowledge.

By Sofia Aira

/ 8 Jul 2025

Digital Voices Launches Global Influencer Council: “A Defining Moment For the Creator Economy”

10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report

The report, developed with research agency Public First and informed by feedback from nearly 10,000 UK creators, paints a concerning picture.

By Sofia Aira

/ 7 Jul 2025

10,000 Creators Say UK’s £2 Billion Creator Economy is Undervalued in New Shocking YouTube Report

🔨 Why LinkedIn Feels Broken for Influencer Marketers

Plus, a deep dive into why LinkedIn is broken, which brands slayed Glastonbury, and all the social media updates you need to know from June.

By Sofia Aira

/ 3 Jul 2025

Amazon Doubles Influencer Commissions Ahead of Extended Prime Day

As Prime Day approaches, Amazon is rolling out increased commission rates to incentivise influencers to drive more sales.

By Sofia Aira

/ 3 Jul 2025

Amazon Doubles Influencer Commissions Ahead of Extended Prime Day

52% of UK Marketers Now Spend Over £765,000 a Year on Creator Marketing, Study Finds

By Sofia Aira

/ 2 Jul 2025

52% of UK Marketers Now Spend Over £765,000 a Year on Creator Marketing, Study Finds