Sofia Aira - Hello Partner (Page 23)

How ShopMy is Using AI to Massively Change the Influencer Commerce Game

By Sofia Aira

/ 13 Aug 2025

How ShopMy is Using AI to Massively Change the Influencer Commerce Game

Instagram’s New Analytics and Features Could Revolutionise Your Creator Strategy

Instagram’s latest updates introduce four new engagement-focused analytics and close friends changes.

By Sofia Aira

/ 11 Aug 2025

Instagram’s New Analytics and Features Could Revolutionise Your Creator Strategy

Travel Influencer Faces Huge Backlash for Encouraging Tourism to Taliban-Run Afghanistan

Margaritta is part of a growing number of travel influencers capturing life in Afghanistan after the 2021 Taliban takeover, facing heavy backlash.

By Sofia Aira

/ 8 Aug 2025

Travel Influencer Faces Huge Backlash for Encouraging Tourism to Taliban-Run Afghanistan

“Your Days in the Sun Are Limited” Caner Daywood Discusses Why Pride Marketing has Been Absent in 2025

We spoke to Caner Daywood about Pride marketing in 2025 and how the shifting landscape of brand involvement is impacting LGBTQ+ communities.

By Sofia Aira

/ 8 Aug 2025

“Your Days in the Sun Are Limited” Caner Daywood Discusses Why Pride Marketing has Been Absent in 2025

💄 OnlyFans Creator Makes Waves in Urban Decay's Bold Campaign

We've got some exciting social media updates, a new SoFire's hot campaign, and an exclusive interview with Jennifer Quigley-Jones, all about the Global Influencer Council.

By Sofia Aira

/ 7 Aug 2025

SoFire’s Hot Campaigns: Urban Decay Uses OnlyFans Star to End Makeup ‘Blandemic’, but for Better or Worse?

This week, we’re looking at a campaign that’s made waves in the beauty industry: the Urban Decay x Ari Kytsya campaign.

By Sofia Aira

/ 6 Aug 2025

CreatorFest 2025 Unveils Second Wave Agenda: Professionalising the Creator Economy

This year’s CreatorFest is designed to reflect the evolution and professionalisation of the Creator Economy. Here is our second wave agenda.

By Sofia Aira

/ 5 Aug 2025

CreatorFest 2025 Unveils Second Wave Agenda: Professionalising the Creator Economy

Pepper Agency Launches The Responsible Kidfluence Code to Protect Child Influencers

The Responsible Kidfluence Code is designed to promote safer, more responsible content creation practices with children involved.

By Sofia Aira

/ 5 Aug 2025

Pepper Agency Launches The Responsible Kidfluence Code to Protect Child Influencers

Algowatch: July Social Media Updates

All the social media updates you need to know from July 2025.

By Sofia Aira

/ 4 Aug 2025

Jennifer Quigley-Jones on the Global Influencer Council: Why Founding It Without Influencers Was a Strategic Decision

Founder Jennifer Quigley-Jones is here to set the record straight about founding the Global Influencer Council without any influencers.

By Sofia Aira

/ 4 Aug 2025

Jennifer Quigley-Jones on the Global Influencer Council: Why Founding It Without Influencers Was a Strategic Decision

💸 The Cost of American Eagle's Sydney Sweeney Ad for Creators

Today, we've got quite the selection of news: American Eagle faces backlash for the Sydney Sweeney Ad, and TikTok creator Sylvanian Drama is getting sued.

By Sofia Aira

/ 31 Jul 2025

SoFire’s Hot Campaigns: The Cost of American Eagle's Sydney Sweeney Ad for Creators

For better or for worse, the attention this week has been on American Eagle’s “Sydney Sweeney has great jeans” campaign.

By Sofia Aira

/ 31 Jul 2025