Sofia Aira - Hello Partner (Page 24)

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

Jess Hunt’s transformation from content creator to co-founder of REFY Beauty is a story of vision, authenticity, and a mission to simplify beauty.

By Sofia Aira

/ 9 May 2025

From Instagram to Industry Leader: Jess Hunt's Journey to Co-Founding REFY Beauty

🌩️ The Power of Niche Campaigns

This week, we're exploring how AI is shaping the creator economy in 2025, analysing a Pantene campaign, and hearing an exclusive interview from Nicolas Bon.

By Sofia Aira

/ 8 May 2025

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

By Sofia Aira

/ 8 May 2025

“Be Creative”: Nicolas Bon on Founding Clark Influence and the Power of Niche Campaigns

How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle

Pantene seized their viral moment with a marketing campaign with TikTok creator Alix Earle to launch their new collection, Unexpired Pantene.

By Sofia Aira

/ 6 May 2025

How Pantene Turned a Viral TikTok into a Genius Influencer Campaign with Alix Earle

“Don’t Make Content You Think Will Go Viral”: Influencer Marketing Truths in the Netherlands

By Sofia Aira

/ 6 May 2025

“Don’t Make Content You Think Will Go Viral”: Influencer Marketing Truths in the Netherlands

LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships

To further enhance its advertising offerings, LinkedIn has expanded the BrandLink programme to include top creators.

By Sofia Aira

/ 2 May 2025

LinkedIn Expands BrandLink to Include Top Creators and Content Sponsorships

A Deepdive Into How AI Is Shaping the Creator Economy in 2025

URLgenius has unveiled new survey insights that spotlight how AI is reshaping the creator economy. Here's how creators are using AI in 2025.

By Sofia Aira

/ 2 May 2025

A Deepdive Into How AI Is Shaping the Creator Economy in 2025

🛍️ Will Shopify Let You Buy Through ChatGPT?

It's been an interesting week, with reported code suggesting a Shopify x ChatGPT crossover, and a very vocal rejection of influencers from The Ordinary's new campaign.

By Sofia Aira

/ 1 May 2025

“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect

Marketers, brands and affiliate programme leaders headed to London to discuss the future of the industry at APMA Advertiser Connect.

By Sofia Aira

/ 1 May 2025

“Performance Marketing Is Having an Existential Crisis”: Truths at APMA Advertiser Connect

Algowatch: April Social Media Updates

Algowatch is back for its April instalment as the place to find the most important social media algorithm updates of the month.

By Sofia Aira

/ 30 Apr 2025

Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds

According to unreleased code spotted by Testing Catalog, OpenAI is reportedly working on integrating Shopify directly into ChatGPT’s interface.

By Sofia Aira

/ 28 Apr 2025

Shopify Could Soon Let You Shop Directly Through ChatGPT, Report Finds

USPA 2025 Winners Revealed: Recognising Top Partnerships

After a wonderful first day at PI LIVE USA here in Florida, the 4th US Partnership Awards ceremony took place. Let’s go over some of the big winners from the evening.

By Sofia Aira

/ 25 Apr 2025

USPA 2025 Winners Revealed: Recognising Top Partnerships