Sofia Aira - Hello Partner (Page 25)

With the Launch of the Congressional Creators Caucus, Lawmakers Begin to Address the Creator Economy

Representatives Yvette Clarke and Beth Van Duyne launched the bipartisan Congressional Creators Caucus last week, which is designed to help the creator economy.

By Sofia Aira

/ 19 Jun 2025

With the Launch of the Congressional Creators Caucus, Lawmakers Begin to Address the Creator Economy

‼️ CapCut's New Update Will Take Video Rights From Creators and Marketers

CapCut's new terms and conditions have caused uproar with creators, and an influencer has hired a private investigator to expose trolls. .

By Sofia Aira

/ 19 Jun 2025

Indy Clinton Turns the Tables: How One Influencer Used a Private Investigator to Expose Trolls

In a bold move, influencer Indy Clinton has taken digital accountability to a new level - hiring a PI to unmask anonymous online trolls.

By Sofia Aira

/ 18 Jun 2025

Indy Clinton Turns the Tables: How One Influencer Used a Private Investigator to Expose Trolls

Mr Worldwide’s Marketing: How Pitbull is Rebranding Bald as Bold for Gen Z Women

"I've been in the game for 25 years, and to see every demographic, everybody [dressing up] at the shows is priceless.”

By Sofia Aira

/ 18 Jun 2025

Mr Worldwide’s Marketing: How Pitbull is Rebranding Bald as Bold for Gen Z Women

Claudia Sandino: CapCut’s New Update Could Cost Creators and Marketers Their Video Content Rights

Claudia Sandino recently spotted that CapCut updated its Terms of Service, and while the rollout was quiet, the implications are anything but.

By Sofia Aira

/ 17 Jun 2025

Claudia Sandino: CapCut’s New Update Could Cost Creators and Marketers Their Video Content Rights

The First Museum of Digital Influence Is Here, And It’s Changing How Marketers See the Internet

The Museum of Digital Influence: the first online archive dedicated entirely to chronicling the evolution of digital influence across eras.

By Sofia Aira

/ 17 Jun 2025

The First Museum of Digital Influence Is Here, And It’s Changing How Marketers See the Internet

Nostalgic Marketing Is Booming, so Here Are the Best Campaigns to Inspire You

Nostalgic marketing is on the rise, and people are definitely yearning for life back in the early 2000s. Here are the best campaigns to inspire you.

By Sofia Aira

/ 16 Jun 2025

Nostalgic Marketing Is Booming, so Here Are the Best Campaigns to Inspire You

🚨 Influencers Arrested Following FCA Crackdown

This week, we have a legally wild edition with three influencers being arrested in an FCA crackdown and a legal battle involving undisclosed influencer endorsements.

By Sofia Aira

/ 12 Jun 2025

Creators Will Soon Account for Over Half of Content-Driven Ad Revenue

Global advertising is projected to hit a new milestone in 2025, with total ad revenue expected to reach $1.08 trillion.

By Sofia Aira

/ 12 Jun 2025

Creators Will Soon Account for Over Half of Content-Driven Ad Revenue

The 2025 Global Influencer Marketing Awards Shortlist Has Arrived

After an overwhelming number of exceptional entries from around the world, this year’s shortlist showcases the very best the industry has to offer.

By Sofia Aira

/ 11 Jun 2025

The 2025 Global Influencer Marketing Awards Shortlist Has Arrived

ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements

ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers.

By Sofia Aira

/ 10 Jun 2025

ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements

Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown

Three influencers have been arrested in relation to an FCA report of illegal financial advice content.

By Sofia Aira

/ 9 Jun 2025

Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown