Sofia Aira - Hello Partner (Page 25)

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

Rhode's billion-dollar sale to e.l.f. sends a powerful message for marketers working with influencers or considering brand collaborations.

By Sofia Aira

/ 29 May 2025

E.l.f. Buys Hailey Bieber’s Rhode Beauty in $1 Billion Deal: What Influencer Marketers Should Know

🎯 The Creator Economy Is Moving to TV Screens

Plus, learn about the future of podcasting, the evolution of creators, and CreatorFest Europe.

By Sofia Aira

/ 29 May 2025

Shape the Stage with CreatorFest Europe’s Community Pick

Open to all in the creator economy space, this is your chance to develop a session that you think deserves a place on the CreatorFest stage.

By Sofia Aira

/ 29 May 2025

Shape the Stage with CreatorFest Europe’s Community Pick

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands

“Podcasts are not just audio anymore. They’re video, they’re content, they’re IP, they are culture,” Pollyanna Ward said, but what does this mean for creators and brands?

By Sofia Aira

/ 28 May 2025

“One-Third of Podcast Views Come From TV Screens” - And What That Means for Creators and Brands

Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility

VaynerMedia has officially joined the Influencer Marketing Trade Body, becoming the latest agency to promote responsible practice.

By Sofia Aira

/ 27 May 2025

Exclusive: VaynerMedia Joins Influencer Marketing Trade Body, Pledging Greater Industry Collaboration and Responsibility

Esme Rice: From University to EMEA Influencer Lead at VaynerMedia

As the recently appointed Influencer Lead EMEA at VaynerMedia, Rice has had a spectacular career journey in the industry.

By Sofia Aira

/ 23 May 2025

Esme Rice: From University to EMEA Influencer Lead at VaynerMedia

⚡️ The Key to Mastering LinkedIn

Today, we're going to be diving into some fun campaigns, mastering our LinkedIn game, and practising inner peace with a calming Thursday thought.

By Sofia Aira

/ 22 May 2025

How Creators Are Redefining Entertainment: Insights from Industry Veterans

Experts from Amazon and YouTube shared their perspectives on the evolution of creators and how brands are adapting to creator-driven content.

By Sofia Aira

/ 22 May 2025

How Creators Are Redefining Entertainment: Insights from Industry Veterans

CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event

CreatorFest Europe is returning this October, and we’re so excited to welcome you back to Europe’s go-to creator economy event. Tickets on sale now.

By Sofia Aira

/ 21 May 2025

CreatorFest Europe Tickets Are Live: Secure Your Entry To Europe’s Creator Economy Event

Deepdive: How Wilkinson Sword Intuition Challenges Beauty Norms and Celebrates Real Women

Wilkinson Sword Intuition has launched a bold new campaign that celebrates the realities of women’s bodies and their everyday self-care choices.

By Sofia Aira

/ 20 May 2025

Deepdive: How Wilkinson Sword Intuition Challenges Beauty Norms and Celebrates Real Women

Mastering LinkedIn Influence: A Guide to Growth and Impact

The Ultimate LinkedIn Influencer Guide by The Influencer Marketing Factory shows how creators and brands can use LinkedIn like never before.

By Sofia Aira

/ 19 May 2025

Mastering LinkedIn Influence: A Guide to Growth and Impact

Earned Media is on the Rise, But What Does That Mean for Influencers?

We are now in the age of earned media, where brands chase authenticity, and influencers juggle gifting with paying the bills.

By Sofia Aira

/ 19 May 2025

Earned Media is on the Rise, But What Does That Mean for Influencers?