It’s that time again! The end of one month brings us a whole load of social media updates that influencer marketers and creators must be aware of. Let’s get into it!
Algowatch: July Social Media Updates
All the social media updates you need to know from July 2025.
By
Sofia Aira
Published:
Last updated:
From our partners
Content Is Having Its Moment in Affiliate Again. Let’s Talk About Why
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
By
Chloe Hall
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Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
By
Newsdesk
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Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
By
Ben Smye
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How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
By
Newsdesk
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