Richard Draper, Head of Business Development at Network Digital Marketing, is helping redefine what partnership growth looks like. Draper sat down with us at PI LIVE Europe to share his thoughts on building meaningful collaborations, navigating market shifts, and the technologies shaping the next wave of digital engagement.
“Affiliate marketing has matured enormously,” Draper explained. “The brands that win now are the ones treating affiliates as strategic partners, not just traffic sources.”