The creator economy has never looked more unstable for those of us in the industry. Behind the gloss of brand partnerships, fancy events and the TikTok creator fund, many creators are navigating inconsistent income. After all, research proved last year that 88% of creators still only work on their content as a side hustle.
Gigi Robinson, a creator-turned-entrepreneur and the founder of Hosts of Influence, believes creators should start operating like full-fledged businesses. Sparked by her own experience hitting a financial and professional low point, her platform aims to give creators something the industry has long overlooked: a safety net.
In this edition of Gen Z Founders, we’ll find out what it takes to grow a content empire in this generation.
Sofia Aira: So, you've been working on Hosts of Influence. When did you start, and when did you found the company?
Gigi Robinson: I came up with this idea when I was probably at one of my lowest points as a creator. We don't have to get into the specifics, but to keep it short and simple, I believe every creator goes through an ebb and a flow when it comes to finances and also their knowledge of their finances. The reason they're separate is because one has to do with the money that they're bringing in, and the other has to do with how they're managing it.
