Cannes Lions never used to be a festival of the creator economy. In fact, just last year, creators were hauled onto a tiny rooftop area that sat mostly empty. This year, the conversation couldn't have been more different between the Lions team, brands and the creators themselves.
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As a first-time attendee visiting the event, I had no idea what to expect. I also wasn't on nearly enough party lists but somehow managed to make it onto a yacht. So, a win is a win.
