Live from the Disrupt Villa at Cannes Lions, the energy of the festival was palpable. Amidst the flurry of panels, networking, and beachside events, AI obviously emerged as one of the defining themes of the week. However, it's more complicated than that: balancing AI with human taste was the real conversation.
To explore how agencies are navigating this rapid evolution while keeping human connection at the core, we caught up with Natalie Patel, Managing Director of London-based search performance agency Found.
