Snapchat has officially joined the growing coalition of social platforms taking aim at synthetic content, banning fully AI-generated videos from its Spotlight recommendations. For influencer marketers, talent agencies, and creators, human-led authenticity is winning the algorithmic arms race.
Following similar moves by YouTube, LinkedIn, and Substack, Snap announced it will no longer promote "wholly AI-generated videos" on Spotlight, choosing instead to prioritise "authentic, human-made content."
