The Walt Disney Company and TikTok have unveiled a major global partnership designed to fuse UGC with premium streaming, bringing fan-created TikToks directly into the Disney+ app.
Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal
The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.
By
Sofia Aira
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Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
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Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
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Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
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