The Walt Disney Company and TikTok have unveiled a major global partnership designed to fuse UGC with premium streaming, bringing fan-created TikToks directly into the Disney+ app.
Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal
The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.
From our partners
CJ’s Dan Staples on Elevating Affiliate’s Value
At PI LIVE, we caught up with CJ’s Dan Staples to delve into the ins and outs of incrementality, emerging tracking challenges, and the future of AI visibility.
Rakuten Advertising’s Nick Fletcher Talks Partnerships in the AI Revolution
We spoke to Nick Fletcher, SVP, EMEA at Rakuten Advertising, about unlocking channel growth and the LLM opportunity.
Rethinking Q1: 5 Key Learnings from Reward Gateway | Edenred’s Wellbeing Outlook 2027
Is Q1 really the quiet, cautious quarter most brands plan around? Molly Pemberton, UK Merchant Director at Reward Gateway | Edenred, shares lessons from the company’s new Wellbeing Outlook 2027 report.
“Visibility Doesn’t Equal Verified Value”: Partnerize’s Maura Smith Talks Creating Payable Outcomes
At PI LIVE, Partnerize’s Maura Smith delved into machine-mediated commerce and the platform’s industry-first integration with Profound.