🧡 Welcome to the First Partner+ Post Newsletter
Here’s a breakdown of all the exclusive Hello Partner content you got your hands on in July.Â
From our partners
Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
By
Sofia Aira
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Kantar’s Vera Sidlova on the Tools, Challenges & Future of Influencer and Creator Marketing
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
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Emily English and Sasha Jeppesen on Why Creator Marketing Needs to Return to its Creative Roots
I sat down with Emily English alongside Sasha Jeppesen to unpack why content in 2026 feels stale.
By
Sofia Aira
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Niklas Schwake on Balancing Brand and Performance and the Power of Community
According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
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