Welcome back to Influencer Insider! I hope you're having a great week.
What a week it's been for news! We started off learning that Disney+ and TikTok partnered to bring creator content directly into the streaming app.
Then we were hit with the huge news that YouTube was DOUBLING its 4,000 Watch Hours Monetisation threshold. More on what that means for creators in today's newsletter.
And finally, Anthropic just announced that its AI content is going to be watermarked. A win for AI transparency IMO.
One more thing: we've started rolling out CreatorFest sessions on OnDemand+. Check out the first few here exclusively for our paying subscribers.
Now, on with the news!
In today's newsletter:
- Pick of the day: YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators
- Trending: Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal
- Campaign of the week: Tate McRae x Neutrogena
CreatorFest 2026 may be over, but the insights are just getting started.
Whether you couldn't make it this year or just couldn't fit every session into your schedule, we’ve packed the best of the event into one quick, actionable read: The official Post-CreatorFest Report.
Here’s what’s waiting inside:
- Numbers: The core statistics shaping the creator economy this year
- Insights: Unfiltered, exclusive quotes from our top speakers
- Breakdowns: Detailed breakdowns of our most popular sessions and brand strategies
Don't let the best insights of the year pass you by.
📝 Pick of the day
YouTube Doubles Watch Hour Monetisation Threshold: What It Means for Creators
YouTube has just made the huge decision to double its monetisation threshold from 4,000 hours to 8,000 hours. It’s the first alteration the platform has made to its YPP since 2018.
The Shorts threshold has also been doubled from 10 million to 20 million views across a 90-day period, meaning it’s now twice as hard to get monetised.
This won’t affect anyone who hits the current threshold before the 1st of February 2027, and the 1,000 subscriber limit will stay the same. But for new and emerging creators, it sets a much higher bar.
↗ Trending
What's hot on Hello Partner right now
Disney and TikTok Partner to Bring Creator Content Directly onto Disney+ in Landmark Global Deal
The first-of-its-kind agreement gives digital creators access to Disney IP while launching a joint Ambassador Programme to nurture top talent.
X Launches Original Content Rewards for Content Creators
X has just rolled out a huge new creator program to reward original content on its platform.
Anthropic Introduces AI Content Watermark: What it Means for the Industry
With more transparency around AI-generated content incoming, is the era of AI slop coming to an end?
32 Marketers vs. 1 Creator: How Top Brands Really Structure Their Influencer Marketing Teams
Linqia’s new staffing report suggests that brands are keeping internal content creation on a surprisingly short leash.
As part of our series highlighting the shortlisted work at the Global Influencer Marketing Awards, we're exploring how agencies are rethinking traditional messaging to capture hard-to-reach audiences.
This week, we're learning how Pepper partnered with Network Rail to transform a critical public safety warning into a creator-led social moment.
✨ Campaign of the week: Tate McRae x Neutrogena
Tate McRae has stirred up 20 million views on this Neutrogena ad... for better or for worse.
In a short video, the pop star filmed herself taking off her makeup with a Neutrogena cleansing wipe... yet she isn't actually taking her makeup off.
The comments are very mixed, with many criticising the ad. But honestly, it's got everyone talking - so did Neutrogena actually win?
👀 Algowatch: LinkedIn comments
LinkedIn is looking at how comments show up based on your connections, interests and previous engagement. This way, you'll see content more relevant to you.
💡 What's your experience getting paid as a creator?
Are you hit with the same problems time and time again when it comes to getting paid from a brand deal?
We're partnering with Gigapay to run a study on the biggest problems creators face getting paid by brands and agencies, for a more transparent creator economy.
We'd love to know about your experience.
Help your fellow creators 👇
💭 Thursday thoughts
Hope you got to see the very cool eclipse last night! I saw this amazing video from Olympic skateboarder, Danny León, who timed a ramp jump to the second the eclipse hit its peak in Spain. His video has topped 20 million views, and he's labelled it "el truco de mi vida," AKA "the trick of my life."
👩💻 Jobs Board
Company: The Walt Disney Studios
Location: Burbank, CA
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
