Welcome back to Influencer Insider! It's been a hot minute, so I hope you're all doing well.
We've missed so much! Firstly, don't forget the CreatorFest sessions are still dropping weekly onto Hello Partner for our Partner+ members. This week's spotlight is shining on all things platforms!
We've had some exciting updates: Instagram released a small but mighty update for brands, Desigual released a powerful campaign with Elon Musk's estranged daughter, and LinkedIn Thought Leadership Ads were put to the test (by me).
On with the news. 🗞️
In today's newsletter:
- Pick of the day: SoFire's Hot Campaigns: What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning
- Trending: Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos
- Campaign of the week: Fine, let's talk about Sydney Sweeney
📝 Pick of the day
SoFire's Hot Campaigns: What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning
In a social climate where brands are facing increasing pressure from Gen Z to be bold and brave about politics, Desigual has proved itself to be not like the others. It's clear on exactly where it stands: the human side of marketing.
Desigual partnered with 22-year-old model and influencer Vivian Wilson to deliver a campaign far beyond most brands' safety guidelines. But somewhere, while a marketer gasps, a Gen Z makes a Desigual purchase.
↗ Trending
What's hot on Hello Partner right now
Mainstream Music, Copyright Compliant: How LICKD for Brands Drove 13M+ Impressions for Argos
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?
LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?
New Instagram Update Could Change How Brands Use UGC
This new Instagram update could fundamentally change how branded content is shown on the platform.
Arcade Relaunches with Expanded Stellar Lineup of Top Creators
Arcade relaunches with a new lineup of top creators.
Australia to Turn Off Social Media Algorithms: What Does it Mean for Influencer Marketing?
Could Australia's proposed law bring back the importance of the follower count?
GIMA Shortlist Spotlight: Comedy That Connects: The Long-Term Creator Partnership Between BAM! Comedy and Moonpig
How online card and gifting giant Moonpig partnered with creator duo BAM! Comedy to build an ongoing collaboration that redefined humour-led social marketing.
Are Traditional Media Degrees Keeping Pace With Content Creators?
Being a content creator is a fairly new career path as far as jobs go back, yet 57% of Gen Zs dream of making it their profession.
✨ Campaign of the week: Fine, let's talk about Sydney Sweeney
We can't not address the controversy around Sydney Sweeney's Novig ad.
If you haven't heard, Novig, a sports betting company, released a new ad featuring a very naked Sydney Sweeney.
This campaign has made a lot of noise online. Many have called it out for "sexualising women's sport." While Sweeney herself has defended the campaign, I wonder: is it justified? I mean, ask the female athletes who can probably be better spokespeople than me.
If brand awareness was the goal, then I imagine it's been exceeded by leaps and bounds. In terms of reputation, I'm not sure Novig has done itself any favours.
Curious to hear your thoughts on this one, readers!
👀 Algowatch: Meta invests in creators
Meta has officially launched a Creator Marketing Hub. It's a new worldwide feature: creators can now be discovered, manage their content permissions, message brands about partnerships, and way more.
💡 What's your experience getting paid as a creator?
Are you hit with the same problems time and time again when it comes to getting paid from a brand deal?
We're partnering with Gigapay to run a study on the biggest problems creators face getting paid by brands and agencies, for a more transparent creator economy.
We'd love to know about your experience.
Help your fellow creators 👇
💭 Thursday thoughts
The B2B Unplugged team are running a special first year anniversary special for their fantastic roundtable sessions this October. I've attended many times and it's been a hoot, and a great networking opportunity. More info below!👇
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Until next time!
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Sofia Aira Journalist Email me Connect with me on LinkedIn |
