This new Instagram update could fundamentally change how branded content is
A seemingly minor Instagram update introduced by Head of Instagram Adam Mosseri is set to fundamentally redefine how brands and creators leverage User-Generated Content (UGC).
Adam Mosseri, Head of Instagram, announced a change which he labelled a "small thing," but it will have a huge impact on UGC content on the platform.
Argos and Billion Dollar Boy joined forces with LICKD to create the coolest viral rave a brand has ever seen.
Affiliate marketing has always been valued because it is easy to measure. The final click is easy to measure, but that does not automatically make it the most valuable moment
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
