We are sititng between Kane Pixels driving A24’s biggest box office previews with Backrooms and Curry Barker turning a YouTube sketch into the £148M+ Obsession film.
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
Performance-based influencer marketing platform Linqia has announced a new end-to-end solution, the Enhanced Shopper solution. It allows marketers to drive sales at a specific point of purchase across multiple retailers. Linqia’s new updates to the Enhanced Shopper solution features an industry-first capability to include a...
Marketing professionals are increasingly betting on influencer marketing as a strategy for their business. According to a series of reports, agencies and brands have significantly increased their 2020 budget in this sector.Professionalisation in influencer marketing goes beyond choosing the perfect influencer. Nowadays, other factors such as automating daily tasks...
In an attempt to bring greater transparency to influencer advertising, the Advertising Standards Authority (ASA) recently announced that influencers must stamp their posts with #ad as a necessary minimum after a review found members of the public still find it difficult to distinguish between genuine posts and paid promotions. What’...
The Influencer Marketing Show has today announced its partnership with the Influencer Marketing Hub for the 2019 event to promote the positive and innovative work happening in the influencer space. Given the extensive resources, knowledge and tools shared for industry professionals on the Influencer Hub platform, and the insight and...
The Influencer Marketing Association has launched to protect the authenticity and ethics of influencer marketing as the industry continues to expand. The US-based association was founded by influencer marketing veterans from brands and agencies including HUNTER, Unilever, and 360PR+. “We founded the Influencer Marketing Association to help establish parameters...
After seeing the Top 100 Influencers list published last weekend in ‘The Sunday Times,’ we couldn’t help but wonder how they could possibly quantify this and whether a list of this nature actually offers any value to marketing professionals.Aside from the questionable justifications for why certain influencers have...
