#Ad Nauseum: Where Does the ASA’s Latest Advice Legally Leave Influencer Marketing?
![#Ad Nauseum: Where Does the ASA’s Latest Advice Legally Leave Influencer Marketing?](/content/images/size/w1200/wp-content/uploads/2019/09/Ad-Nauseum-Where-Does-the-ASA-E2-80-99s-Latest-Advice-Legally-Leave-Influencer-Marketing.jpg)
In an attempt to bring greater transparency to influencer advertising, the Advertising Standards Authority (ASA) recently announced that influencers must stamp their posts with #ad as a necessary minimum after a review found members of the public still find it difficult to distinguish between genuine posts and paid promotions.