We are sititng between Kane Pixels driving A24’s biggest box office previews with Backrooms and Curry Barker turning a YouTube sketch into the £148M+ Obsession film.
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
BrandTotal, an intelligence platform for marketers, analysed how major US cosmetics brands are utilising paid social media to achieve their brand goals over a 60-day period. Surprisingly, the new report found that L’Oréal Paris puts a massive 93% of its ad dollars towards YouTube to appeal to its...
Influencer marketing is a multi-billion dollar powerhouse industry with no signs of slowing down on spending, or efficacy. According to a recent study, it’s been found that businesses and brands can see up to 11x’s higher ROI with influencer marketing than with other, more traditional forms of...
Influencers have gotten a bad rap lately. There are growing concerns about how individuals with a large social media presence commercialise their following. Prior to the recent backlash, paid promotions were often not labelled as such.Moreover, so-called ‘fakefluencers’ – individuals who pay for click-farm followers on the cheap...
In this new column, we aim to showcase the diversity of the roles within the influencer marketing industry and give an insight into what the people behind the campaigns, platforms and talent actually do. Caspar Lee is the chief visionary officer at the influencer marketing solution, Influencer. He started his...
YouTube was accused of violating the US Children’s Online Privacy Protection Act (COPPA) and has been fined a record $170 million by the Federal Trade Commission (FTC). In the settlement, it was alleged that Google marketed YouTube to advertisers knowing that many channels were popular with children and that...
By 2020, the influencer marketing industry will be worth an estimated $10 billion. The growth and continued upward trajectory of this industry has been astounding and is fast becoming one of the most important areas in brand communications for many businesses. Marketing teams are increasingly allocating large chunks of their...
