We are sititng between Kane Pixels driving A24’s biggest box office previews with Backrooms and Curry Barker turning a YouTube sketch into the £148M+ Obsession film.
In the last three years, 71% of respondents increased emphasis on performance-oriented marketing.
The APPG for Digital Creators has launched its latest inquiry report with positive insights into how young people engage with creators online.
In our new Goat Intelligence report, “Pick Me. Choose Me. Love Me.”, we’re deep-diving into FMCG influencer marketing.
Data from Cloudflare shows that 57% of HTTP requests now come from bots.
It’s a perfect brand fit for PewDiePie, especially after he’s spent years partnering with VPN companies to promote internet security.
Kathryn Turner's TikTok account has already accumulated nearly 50k followers in less than a month.
The APMA’s AI and LLM Publisher survey is looking to find out.
Card-linked offers (CLOs) have re-emerged as one of affiliate marketing’s most buzzed-about tactics - touted for their seamless consumer experience and promise of hyper-targeted, incremental growth. But behind the allure lies a heated debate: are CLOs truly transparent and attributable, or are they an opaque channel...
Publishers can now choose to opt out of Google AI Overviews in a “world-first.”
Meta has quietly introduced a new Reddit-style standalone app called Forum, designed with community in mind.
New academic research suggests that while affiliate marketing is booming, ad disclosure continues to lag.
The OpenAttribution.org event, of which Hello Partner is a media partner, will explore content value amidst the new AI reality.
Silverbean's Annabel Gray breaks down what the I/O announcements mean for publishers, affiliate marketers and advertisers.
From 2013 to 2026, the seven-member Sidemen collective grew from a YouTube channel into a content empire.
The UK advertising watchdog’s latest report calls for brands and content creators to clearly label social media paid-for posts as it found that members of the public are still struggling to identify sponsored posts. It suggests that upfront disclosures such as #ad are “necessary as a minimum.”The...
With TikTok quickly gaining traction, we chat to David Neuman, director of social media and sales strategy at RhythmOne about how advertisers can succeed on the platform, what they can expect when engaging on the platform, and what TikTok can learn from Facebook to avoid the same pitfalls. Facebook has...
The influencer marketing industry is in flux. We are seeing influencer engagement rates hover at all-time lows, while paid media spend on boosting influencer posts are surging. As a result, influencers are increasingly being used as an extension of a company’s performance media strategy rather than strictly a...
The Audited Media Association of Australia (AMAA) has formed a new industry council for local influencer marketing (AIMCo). The aim of the council is to create a collaborative forum to develop best practice standards for companies working in the influencer marketing industry. The key principles include a commitment to transparency...
The Influencer Marketing Show is the place that educates brands, agencies, tech platforms and content creators about the latest happenings in the influencer marketing industry across two days. Want to be part of the most important conference in the influencer marketing calendar and meet potential prospects, hear from a range...
Global retail network Bazaarvoice has announced the acquisition of Influenster to enhance its product reviews and user-generated content. The takeover merges Influenster’s community of everyday consumers with Bazaarvoice’s global retail network to provide a holistic user-generated content (UGC) and word-of-mouth platform With nearly six...
