On June 17th at the Drum Labs in Shoreditch, OpenAttribution.org is hosting ‘Content in the age of AI,’ an event set to zone in on content ownership and value, as AI rewrites how readers discover it.
Gathering content marketers, publishers, and platform leaders, this event is the place to be for those looking to make sense of this new reality and how to tackle it, with practical sessions, walkthroughs and panels that home in on the heart of the issue.
Structured as a working forum, the event will kick off at 2:30 pm, with time to connect and network, before a session from Advika Jalan, Head of Research at MMC Ventures.
Incorporating MMC research insights, Jalan will dive into how AI-content relationships are changing and the business models that support creators in an increasingly clickless world.
After this opening fireside, OpenAttribution will provide a technical first look at its platform and a proof-of-concept third-party implementation.
The day will also host an expert panel, comprising Noel Penzer, SVP EMEA at Fastly, Microsoft’s Dr Paul Farrow, SPUR Coalition Founder David Buttle, and Bertelsmann VP, Achim Schlosser. The session, moderated by Michael McNerney from Martech Record, will focus on owning content, delving into blocking, redirecting, licensing, and emerging AI content marketplaces.
Next up is a second panel on the value of content. In this session, Acceleration Partners’ Helen Southgate, Aneira Henery, Global Head of Partnerships and Growth at loveholidays, and moderator Julia Linehan from The Digital Voice will discuss the changing economics of visibility.
“AI relies on original content to produce answers, but right now content owners have very little visibility into what happens when their work is used,” said Florian Gramshammer, Co-Director of OpenAttribution.org.
Gramshammer explained that the event is about moving that conversation forward, taking it from concern and speculation to practical standards, trusted signals and better reporting.
“We want publishers, brands, platforms and measurement partners in the same room, working towards an ecosystem where AI content usage is transparent, accountable and measurable,” added Gramshammer.
To be part of the conversation, grab your tickets here.
