New Digital APPG Report Shares Positive Insights Into Young People’s Engagement With Creators Online

Not every day is a bad news day. The UK creator economy has been officially taking its case to the heart of Westminster since the Digital Creators All-Party Parliamentary Group (APPG) launched. Supported by the Influencer Marketing Trade Body (IMTB) and the Digital Creators Association (DCA), the APPG for Digital Creators has launched its latest inquiry report. The results prove that not all creator consumption for young people is bad; in fact, for many, creators have had the power to change lives for the better.

The findings serve as a direct challenge to the government's current narrative around broad online restrictions and under-16 social media bans. By bringing top-tier UK digital talent directly into parliamentary committee rooms, the APPG and IMTB are shifting the political conversation away from generic screen time anxieties and toward the real-world value creators deliver every day.