Inside Awin’s Creator Ambitions and AI Innovations
Awin's CTO and CPO, Gary Reck, discusses Awin's AI and creator tools.
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Creators Will Soon Account for Over Half of Content-Driven Ad Revenue
Global advertising is projected to hit a new milestone in 2025, with total ad revenue expected to reach $1.08 trillion.
The 2025 Global Influencer Marketing Awards Shortlist Has Arrived
After an overwhelming number of exceptional entries from around the world, this year’s shortlist showcases the very best the industry has to offer.
ALO Yoga Faces Legal Scrutiny Over Undisclosed Influencer Endorsements
ALO Yoga is currently at the centre of a proposed class action lawsuit alleging deceptive marketing practices tied to social media influencers.
Influencers Arrested and Hundreds of Posts Taken Down in FCA Crackdown
Three influencers have been arrested in relation to an FCA report of illegal financial advice content.
Download the Entry Kit for Global Performance Marketing Awards 2025
Learn more about the important dates and new additions to this year's ceremony.
Creator Lawsuit Against Capital One Shopping Proceeds to Court
Judge rules claims of unjust enrichment and tracking interference can proceed in court.
TikTok Blocks ‘#SkinnyTok’ Searches Amid Concerns Over Harmful Content
TikTok has begun blocking search results for the hashtag #SkinnyTok, following growing criticism that it promotes unhealthy body ideals.
“There Are Always Major Events That Keep It Interesting,” Awin’s Adam Ross Reflects on a 20-Year Career in Affiliate Marketing
Awin’s CEO Adam Ross gets candid about his history at Awin, from the early 2000s to his present-day role as CEO.
LinkedIn Launches Video Advertising Tools to Help B2B Marketers and Brands
LinkedIn has announced it is rolling out a suite of new advertising tools to help B2B marketers advertise better on LinkedIn.
TikTok Doubles Down on Affiliate Marketing to Win Advertisers’ Budgets
As it launches new tools like Affiliate Creatives and Market Scope, TikTok declares it is focused on “full-funnel growth.”
Affiliate Marketing Delivers 16:1 ROI, Topping Most Other Paid Channels, Says APMA
New APMA report reveals affiliate’s unmatched performance, with ROI eclipsing Google, Meta and display.
What Gifting Campaigns Get Wrong – And How to Fix Them
Gifting can be a powerful tool that goes beyond the first-stage of relationship building, cementing loyalty, and even influencing brand direction.
Flat Fees, Fast Growth, and the Future of Influencer Marketing in Mexico
Influencer marketing in Mexico is at a critical juncture, contrasted by rapid growth and significant structural challenges.
Belboon Acquired by Linehub to Strengthen European Market Presence
After filing for insolvency earlier this year, the German affiliate network now enters a new growth phase under the Linehub umbrella, preserving programmes and partner relationships.
Awards showcase
Influencer Marketing
Affiliate Partnerships
Creator Economy
Performance Marketing
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Best Multi-Channel Campaign - VoucherCodes.co.uk
With seamless blending of performance and brand marketing across multiple channels, VoucherCodes.co.uk drove exceptional sales growth, increased Average Order Value, and exceeded all campaign objectives.
Best Managed Affiliate Programme - SME - Silverbean
Silverbean won for their exceptional management of Sage Appliances’ UK affiliate programme. Their data-driven, partnership-focused strategy delivered outstanding YoY growth, exceeding targets across revenue, traffic, and editorial content.
Best Managed Affiliate Programme - Enterprise - dentsu X
dentsu X won for their exceptional work in rebuilding the B&Q affiliate programme. By enhancing efficiency, diversifying the publisher mix, and ensuring strict compliance, they successfully overcame ad-hijacking challenges and drove significant revenue growth.
Best Lead Generation Campaign - Financial Times
Through clever, timely content and strategic use of the election news agenda, the Financial Times attracted over 70,000 new registered readers, driving exceptional growth in the US market.
Best Full Funnel Strategy - Rakuten Advertising
Harrods and Rakuten Advertising impressed with a customer-centric, data-driven affiliate programme. By shifting to a full-price, high-value focus, they drove sustainable growth, exceeding expectations across all funnel stages and redefining luxury retail marketing.
Best Experimental Campaign - In Digital
By leveraging first-party data and advanced experimentation, In Digital grew the FT's registered user base by 600,000 and more than doubled ad revenue, setting a new standard in audience monetisation.
