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Where Should Platforms Draw the Line on AI-Generated Creator Content?

"The winning model is using AI to scale authentic creators rather than trying to manufacture authenticity."

By Sofia Aira

/ 12 Oct 2026

Where Should Platforms Draw the Line on AI-Generated Creator Content?

AI Visibility, Is That a Thing?

Let me start by stating the obvious. AI visibility is a real thing. The question is what it is worth, and to whom. Three facts are worth agreeing on before

By Simon Gustafson

/ 12 Oct 2026

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

PI LIVE 2026 is set to demystify the most impenetrable industry challenges and surface solutions to surf the seismic shifts.

By Madaline Dunn

/ 9 Oct 2026

The Quest for Answers Begins: Who’s Winning? What Are the Bottlenecks? How Do You Tool Up For the Task Ahead?

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

A rundown of all the ICS sessions you don't want to miss this year.

By Sofia Aira

/ 8 Oct 2026

Sofia's Picks: Top Sessions at PI LIVE's Influencer Commerce Summit Marketers Can't Miss

From Memes To Big Dreams: Hunsnet Founder On Creating A Joyous Brand From Humble Beginnings

By Newsdesk

/ 8 Oct 2026

Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment

By Newsdesk

/ 8 Oct 2026

Inside The Studio: How Creators Are Rewriting The Rules Of Entertainment

Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings

The CUG offering serves as both a key worker discount platform and a white label platform hosting bespoke offers for partners.

By Madaline Dunn

/ 7 Oct 2026

Exclusive: Digi Reach Bets on CUGs With Launch of Maximum Savings

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

By Sofia Aira

/ 7 Oct 2026

The Death of the Generalist: Why Brands Are Abandoning Everyday Lifestyle Creators

SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood On Halloween

Halloween campaigns are a battle of the confectionery, and Reese's has made a fantastic bid for the top spot.

By Sofia Aira

/ 5 Oct 2026

SoFire's Hot Campaigns: Inside Reese’s Creator Play to Win Over Every Neighbourhood On Halloween

TikTok Launches New AI-Powered Smart Search: What Marketers Need to Know

At Advertising Week 2026, TikTok announced new AI tools aimed to improve measurement and turn social discovery into sales.

By Sofia Aira

/ 5 Oct 2026