The Home of Affiliate, Performance & Creator Economy News

Creator Economy Influencer Marketing

More Creators Are Using AI for Video Than You Think, New Adobe Study Finds

According to a recent study by Adobe which surveyed 384 creators, 71% of video creators now use AI tools in their workflows.

Industry Voice

Affiliate Needs to Write a Better First Chapter

It's time to switch into ‘agency operation’ mode, says Genie Goals’ Rachel Said.

Creator Economy Newsdesk

What the Northernlion Creator SuperCruise That Got Cancelled Can Warn Creators About Going Too Far

Gaming Twitch streamer Northernlion announced and cancelled a huge creator cruise in a matter of days.

Affiliate Partnerships Newsdesk

Henkel Bloo Taps into Retail Media With WPP Media Partnership

The partnership strategy implements a connected retail media system, using shopper data and closed-loop measurement.

Newsdesk Affiliate Partnerships Partner+

Simon Hares Breaks Down Confident Communication and Negotiation

The Sales and Management Trainer says it’s important to know what you can and can’t move on.

Affiliate Partnerships Newsdesk Partner+

Consumer Journeys Are Changing, and Affiliate Must Keep Pace, Says Rory Sale

As last click falls out of favour, we spoke to Rory Sale about how the industry adapts.

Influencer Marketing Newsdesk

American Eagle Returns with Fresh Sydney Sweeney Campaign after Previous Backlash

American Eagle has returned with Sydney Sweeney for a brand new 'Syd for short' campaign, which appears uncontroversial so far.

Influencer Marketing Partner+

Coachella Brand Houses Are the New Norm… So Who Did It Best in 2026?

Let's dive into the brand houses that brought the most to Coachella 2026.

PI LIVE Europe OnDemand+ Partner+

Fifty Shades of Risk, Inside Affiliate’s Grey Zones

Behind the promise of performance lies a complex web of risk. From opaque sub-networks to questionable overrides and elusive compliance practices, affiliate marketing, despite its accountability, still harbours grey areas that threaten brand safety and program integrity....

Opinion

Last Click Captures Demand, But Creators Build it

Brands need to treat the funnel as a connected journey, says impact.com's San Sareen.

Affiliate Partnerships Newsdesk

Affiliate Earns a Seat at the Table: Meytal Markman Talks Innovation, Brand Safety and Micro-influencers

The Rakuten Advertising VP said tracking innovations are beginning to capture affiliate’s ambient value. ​

Affiliate Partnerships Newsdesk

“Global Affiliate Programmes Are Becoming a Hot Topic”: PartnerBoost VP on China’s Affiliate Ecosystem

Affiliate is heating up in China, with Europe emerging as a key market for Chinese brands. 

Creator Economy Influencer Marketing Partner+

Ranked: The Best Brand Activations That Defined Coachella 2026

Here's my official ranking of the best Coachella 2026 brand activations that continue to up the game!

PI LIVE Europe Partner+ OnDemand+

Performance Needs Personality: Why Creative Customisation Drives Real Results

This session explores how adding personality and creativity to performance campaigns can unlock stronger engagement and real business outcomes....

Creator Economy Newsdesk Influencer Marketing

OG Influencers Miss Coachella After Claims They Were Kicked off of Brand Trip They Pitched

OG Influencers Lucy and Lydia claim they missed out on Coachella due to being removed from a brand trip they originally pitched.