A global prize promotions specialist shares their advice for brands following an ASA ruling that a Space NK promotion breached the CAP Code.
Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
LinkedIn's algorithm overhaul signals a shift towards valuing professional expertise over generic 'creator' labels, empowering users to share meaningful insights and connect authentically.
Instagram's marketplace expansion opens new avenues for creators and brands to collaborate across eight new countries, aiming to foster meaningful partnerships and drive impactful marketing campaigns.
Pinterest ventures into streaming and long-form content with a shoppable TV show, marking its inaugural foray beyond the platform. We take a look at what TikTok, Instagram, and X are doing to follow suit.
The European Union has initiated a formal investigation into TikTok over suspected breaches of online content rules, including concerns about protecting minors and ensuring transparent advertising.
Female creators and user-generated content are reshaping the influencer marketing landscape, according to a new report.