Jack Shute

Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.

CreatorIQ and Snapchat Join Forces to Elevate Global Creator Discovery

CreatorIQ and Snap Inc. join forces in a bid to revolutionise global creator discovery and drive impactful results for marketers worldwide.

By Jack Shute

/ 2 May 2024

CreatorIQ and Snapchat Join Forces to Elevate Global Creator Discovery

An Essential Guide to What You’ll Learn at The Influencer Marketing Show USA

Join us at the Influencer Marketing Show USA 2024 to explore the latest trends, strategies, and insights shaping the dynamic world of influencer marketing and the Creator Economy.

By Jack Shute

/ 1 May 2024

An Essential Guide to What You’ll Learn at The Influencer Marketing Show USA

Gen Z Set to Fuel Shopping Boom in Third Quarter of 2024

Gen Z's shopping spree forecasted for the third quarter of 2024, reveals UNiDAYS research, with insights into their evolving preferences and priorities.

By Jack Shute

/ 30 Apr 2024

Gen Z Set to Fuel Shopping Boom in Third Quarter of 2024

Snapchat Partners With Leading Agencies to Empower Creators

Snapchat's latest partnerships with Billion Dollar Boy, Influencer, and The Goat Agency signal a new era of empowered collaboration between brands and Snap Stars.

By Jack Shute

/ 29 Apr 2024

Snapchat Partners With Leading Agencies to Empower Creators

Week in Review: Ogilvy Tackles Health Misinformation, Advice for Creators Following TikTok Ban, and Meta’s Threads Sees a Surge

From combating health misinformation through influencers to significant developments in social media platforms like TikTok, Meta's Threads, and Instagram, this week has been a busy one for the Creator Economy.

By Jack Shute

/ 26 Apr 2024

Week in Review: Ogilvy Tackles Health Misinformation, Advice for Creators Following TikTok Ban, and Meta’s Threads Sees a Surge

AI and Tech Take Centre Stage: Global Performance Marketing Awards 2024 Entry Kit Now Available

Get ready to celebrate excellence and innovation in performance marketing at the Global Performance Marketing Awards 2024, featuring exciting new categories.

By Jack Shute

/ 25 Apr 2024

AI and Tech Take Centre Stage: Global Performance Marketing Awards 2024 Entry Kit Now Available

Last Call: Don’t Miss the Final Deadline for Global Influencer Marketing Awards 2024 Entries!

Submit your entries now before it’s too late and shine bright at the Global Influencer Marketing Awards 2024 this July!

By Jack Shute

/ 23 Apr 2024

Last Call: Don’t Miss the Final Deadline for Global Influencer Marketing Awards 2024 Entries!

Week in Review: YMU’s TikTok Star Takeover, Amazon’s New Live Shopping Channel, and Updates From YouTube and Snapchat

From YMU's latest signings to YouTube's Shorts ads, Snapchat's transparency boost, and Amazon's Live shopping channel, it's been a week of digital innovation.

By Jack Shute

/ 22 Apr 2024

Week in Review: YMU’s TikTok Star Takeover, Amazon’s New Live Shopping Channel, and Updates From YouTube and Snapchat

A Week in TikTok: Enhanced Ad Controls, Bilingual Marketing Insights, & Regulatory Uncertainty

Explore TikTok's latest updates, including enhanced ad controls, insights into multilingual marketing, and ongoing regulatory discussions in the US.

By Jack Shute

/ 19 Apr 2024

A Week in TikTok: Enhanced Ad Controls, Bilingual Marketing Insights, & Regulatory Uncertainty

Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment

Billion Dollar Boy's groundbreaking research reveals the transformative impact of generative AI on the Creator Economy, with marketers increasingly investing in innovative content creation.

By Jack Shute

/ 17 Apr 2024

Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment

Hello Partner Salary Report 2024

Learn more about your peers' salaries across affiliate, creator, influencer, and performance marketing, and gain an overview of the wider partnership economy in 2024.

By Jack Shute and Sol Wilkinson

/ 16 Apr 2024

Mastering E-commerce Amidst the Slow Death of Performance-Only Marketing

E-commerce brands are reshaping their strategies to thrive in the digital age, leveraging integrated performance marketing tactics for sustained growth.

By Jack Shute

/ 15 Apr 2024

Mastering E-commerce Amidst the Slow Death of Performance-Only Marketing