Gen Z and Streaming: Advertisers Ride the Subscription Wave
Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.
Jack Shute
Jack Shute is an award-winning multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
Check out the latest posts
Google and TikTok’s Search Partnership Will Be a Creator Game-changer
Reports suggest TikTok and Google are exploring an integration to boost discovery. We delve into what this partnership could mean for the future of search.
Introducing the PI LIVE Europe 2023 App: Your Ultimate Event Companion
Download the official PI LIVE Europe app now to make sure you get the most out of all the event has to offer, including expert sessions and networking opportunities!
Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success
Everything you might have missed from the past week in influencer marketing and the creator economy.
Katalys Expansion Aims to Shape the Future of Commerce Media
The commerce media platform has secured major funding in a bid to revolutionise affiliate marketing and online commerce.
Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover
Everything you might have missed from the past week in influencer marketing and the creator economy.
