Gen Z and Streaming: Advertisers Ride the Subscription Wave
Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.
Jack Shute is an award-winning multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.
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Everything you might have missed from the past week in influencer marketing and the creator economy.