Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
TikTok's latest venture, the Coin App, aims to reignite growth amidst stagnant user numbers, offering a glimpse into the platform's evolving strategy to incentivise engagement.
India’s influencer marketing landscape is experiencing a significant transformation, with creators emerging as a powerful tool for brands to connect with their target audience.
Influencers promote Japan's secret spots, Katie Price's Instagram ad banned, Snapchat’s partner programme, and new ad features from Discord, LinkedIn, and Instagram.
A new survey reveals record-breaking highs in both online audio and podcast consumption among Americans, reflecting a dynamic shift in media preferences across demographics and platforms.
This year's agenda is coming at you bigger, better, and stronger than ever. Explore the agenda's dynamic and diverse range of sessions, which all orbit our central theme of 'new horizons' in creator marketing.
As discussions swirl around the possibility of a TikTok ban in the UK, industry leaders stress the importance of proactive measures to safeguard marketing strategies and consumer insights.
CreatorFest's launch event saw a panel discussion that provided invaluable insights into the evolving dynamics of the Creator Economy, emphasising adaptation, innovation, and collaboration for tomorrow's influence.
CreatorFest's debut marks a pivotal moment in the evolution of the Creator Economy, promising a vibrant ecosystem of inspiration, collaboration, and strategic growth as industry leaders unite to shape tomorrow's influence.
Rakhee Jogia, International MD at Rakuten Advertising, shares insights on partnership marketing strategies and the power of community at Rakuten DealMaker Europe 2024.
The House has passed a bill potentially banning TikTok in the US, pending Senate approval, sparking concerns in the Creator Economy and prompting calls for proactive measures from industry leaders.
