All the latest hires, movers, shakers, and mergers from the last month, keeping you up to date with the partnership space.
As we step into Q2, the partnership industry continues to evolve amidst the challenges posed by Big Tech updates, cookie deprecation, and the uncertain future of AI search.
However, amidst these hurdles, the industry continues to stand strong as it embraces innovation, shaping the landscape of the partnership space. We explore the latest hires, movers, shakers, mergers, and major investments from the past month, offering a comprehensive update on the dynamic developments in the industry.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
