More than three-quarters (77%) of senior marketers are aiming to diversify their ad spend away from big tech platforms, but are finding value in affiliate and partner marketing.

This is according to a study of 650 senior marketers and directors by Awin and Forrester Consulting, which unveiled a number of revealing statistics.

Bye bye Big Tech

These days, big tech platforms like Meta and Google are appearing less and less attractive to marketers. They’re expensive, full of strict rules, and lack detailed analytics.

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