Podcasts and online audio have surged to new heights in popularity among American audiences, marking a significant shift in media consumption habits.
According to the latest data from The Infinite Dial® survey by Edison Research, supported by Audacy, Cumulus Media, and SiriusXM Media, podcast creators are well-positioned to lead the way in this evolving landscape.
At the Podcast Movement Evolutions conference in Los Angeles, Megan Lazovick, VP of Edison Research, unveiled the latest insights into podcast and online audio consumption patterns, along with the evolving landscape of digital media engagement.
We break down the key findings, reflect on the latest audio content boom, and explore the potential future of podcasting as AI giants look to revolutionise the landscape, with groundbreaking tools such as voice cloning technology expected to shake up the space.
