Jack Shute is an award-nominated multimedia journalist, presenter, podcast host, and events host. Previously a BBC broadcaster, he reports on the influencer marketing industry and the creator economy.
The BBC Creator Lab, in partnership with TikTok, aims to shape the future of digital content creation, allowing UK creators to unlock their full potential.
Despite grappling with financial insecurity, Gen Z students exhibit a surprising willingness to prioritise buying from fashion, beauty, and tech brands.
ASOS transforms staff into influencers, Lipton recruits creators to connect with Gen Z, Threads sees a surge in downloads, and Instagram unveils its 'Friend Map' feature.
LinkedIn's algorithm overhaul signals a shift towards valuing professional expertise over generic 'creator' labels, empowering users to share meaningful insights and connect authentically.
Instagram's marketplace expansion opens new avenues for creators and brands to collaborate across eight new countries, aiming to foster meaningful partnerships and drive impactful marketing campaigns.
Pinterest ventures into streaming and long-form content with a shoppable TV show, marking its inaugural foray beyond the platform. We take a look at what TikTok, Instagram, and X are doing to follow suit.
The European Union has initiated a formal investigation into TikTok over suspected breaches of online content rules, including concerns about protecting minors and ensuring transparent advertising.
Snap's dynamic collaboration with Fospha promises to revolutionise Snapchat campaign analytics, empowering marketers with enhanced insights for strategic success.
