Hello Partner (Page 5)

My Top CreatorFest Session Picks as a Creator Economy Journalist

As a Creator Economy Journalist, I’m sharing my top picks for CreatorFest 2026 that I personally can’t wait to see.

By Sofia Aira

/ 10 Jul 2026

My Top CreatorFest Session Picks as a Creator Economy Journalist

Micro and Macro, Local and Global

In the Nordics, some of the biggest media houses love partner marketing. That didn't happen by chance. Over many years, networks and the media houses have built the industry together, and partner marketing has become an important revenue stream for many of them.

By Simon Gustafson

/ 10 Jul 2026

Agentic Commerce Users Could Reach 1.3 Billion Globally by 2031, New Research Forecasts

According to Juniper Research, while trust in agentic commerce is currently low, users could grow nearly 350% in the next five years.

By Newsdesk

/ 9 Jul 2026

Agentic Commerce Users Could Reach 1.3 Billion Globally by 2031, New Research Forecasts

“The Recognition Undoubtedly Helped Open Doors”: Lodestar Marketing’s Anthony Quinn on Grabbing Gold at the GPMAs

The Managing Partner and Co-founder walks through Lodestar’s win, what makes a winning entry and the business impact of a GPMA win.

By Madaline Dunn

/ 9 Jul 2026

“The Recognition Undoubtedly Helped Open Doors”: Lodestar Marketing’s Anthony Quinn on Grabbing Gold at the GPMAs

YouTube Creator Content Appears in More Than 25% of AI-Generated Answers, New Data Shows

Research from Jellyfish reveals a significant shift in how LLMs source creator content.

By Newsdesk

/ 8 Jul 2026

YouTube Creator Content Appears in More Than 25% of AI-Generated Answers, New Data Shows

The Industry Needs a Complete Organisational Rethink: Aneira Henery on Content, Investment and the Future of Affiliate

According to loveholiday’s Aneira Henery, the industry has the opportunity to evolve from a demand capture channel into a strategic growth lever that holds a seat at the table.

By Madaline Dunn

/ 8 Jul 2026

The Industry Needs a Complete Organisational Rethink: Aneira Henery on Content, Investment and the Future of Affiliate

From the Search to Answer Era: Anthony Clements on the Industry’s Next Chapter

We spoke with Anthony Clements, UK Country Manager at impact.com, at IPX to hear how the industry is changing, the future of brands and the impact of LLMs on the ecosystem.

By Newsdesk

/ 7 Jul 2026

From the Search to Answer Era: Anthony Clements on the Industry’s Next Chapter

“Payments Are Sexy Again”: Courtney Sauceda on LLM Ethics, Industry Innovation and Paytech

impact.com’s Courtney Sauceda says the industry needs to come together to address the challenges of AI.

By Madaline Dunn

/ 7 Jul 2026

“Payments Are Sexy Again”: Courtney Sauceda on LLM Ethics, Industry Innovation and Paytech

Stronger Together: How the APMC and APMA Are Unlocking the True Scale of European Affiliate Marketing

The APMC's Annalena Bauer breaks down the data behind the German market.

By Annalena Bauer

/ 7 Jul 2026

Stronger Together: How the APMC and APMA Are Unlocking the True Scale of European Affiliate Marketing

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing

Affiliate and influencer marketing are growing closer than ever. While more budget is being allocated to the influencer space, they come with pain points. This year, at PI LIVE Europe:

By Sofia Aira

/ 7 Jul 2026

PI LIVE Launches Influencer & Commerce Summit for Performance-Led Marketing