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Conquering BeautyTok: Standing Out In An Overcrowded Market

By Newsdesk

/ 16 Sep 2026

Conquering BeautyTok: Standing Out In An Overcrowded Market

Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?

LinkedIn Thought Leadership Ads are proven successful, but should they be the number one priority for creators?

By Sofia Aira

/ 16 Sep 2026

Exclusive: Are Thought Leadership Ads the Be-All or End-All in LinkedIn Creator Marketing?

Tis the Season: Here’s How to Make it Sing

Rachel Said breaks down how to get the most out of Q4.

By Rachel Said

/ 15 Sep 2026

Tis the Season: Here’s How to Make it Sing

Redditors, Trust and Brand Strategy: Can They Meet in the Middle?

Olena Bomko asked Redditors how they use the platform. Their answers emphasised knowledge sharing and community. As brands tap into this ecosystem, here’s what they need to know.

By Newsdesk

/ 14 Sep 2026

New Instagram Update Could Change How Brands Use UGC

This new Instagram update could fundamentally change how branded content is shown on the platform.

By Sofia Aira

/ 14 Sep 2026

New Instagram Update Could Change How Brands Use UGC

SoFire's Hot Campaigns: What Desigual x Vivian Wilson's Anti-AI Campaign Teaches Us About Brand Positioning

Desigual partnered with 22-year-old model and influencer Vivian Wilson to deliver a campaign far beyond most brands' safety guidelines.

By Sofia Aira

/ 14 Sep 2026

Australia to Turn Off Social Media Algorithms: What Does it Mean for Influencer Marketing?

Could Australia's proposed law bring back the importance of the follower count?

By Sofia Aira

/ 10 Sep 2026

Australia to Turn Off Social Media Algorithms: What Does it Mean for Influencer Marketing?

Arcade Relaunches with Expanded Stellar Lineup of Top Creators

Arcade relaunches with a new lineup of top creators.

By Sofia Aira

/ 10 Sep 2026

Arcade Relaunches with Expanded Stellar Lineup of Top Creators

Scaling Community-Led Luxury: Growing A Luxury Brand Without Losing Its Je Ne Sais Quoi

By Newsdesk

/ 10 Sep 2026

Dear Brands, Let’s Talk About Your Influencer Briefs

You wrote the brief. So why did the content come back nothing like you imagined? A weak brief is one of the most expensive mistakes in influencer marketing — off-brand

By Newsdesk

/ 10 Sep 2026