Generative AI’s Impact on the Creator Economy: 75% of Marketers Plan to Increase Investment

In a world where creativity and technology intersect, the emergence of generative AI has sparked a revolution in the Creator Economy. 

Creator agency Billion Dollar Boy has revealed its latest research which explores the profound implications of generative AI on the creator space. The report, "AI as a Creative Muse: How Generative AI is Influencing the Creator Economy," offers invaluable insights into the evolving landscape of marketing strategies and consumer engagement.

Billion Dollar Boy partnered with Censuswide to conduct an extensive study involving 4,000 consumers, 1,000 content creators, and 1,000 senior marketing decision-makers in both the UK and the US. We break down the key findings and what they mean for the industry below.