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Shoplooks x Uniqlo: Creator Collaboration Puts Spotlight on Smart and Stylish Fashion

In 2023, Shoplooks and Uniqlo embarked on a strategic partnership, melding influencer marketing prowess with Uniqlo's ethos of diversity and style evolution. Lasting from January to September, their campaign aimed to amplify brand recognition and boost sales. 

Harnessing a global network of YouTube influencers, the initiative spotlighted Uniqlo's mission of enriching lives through innovative apparel. With a focus on micro-influencers in fashion and lifestyle spheres, the strategy ensured precise audience targeting. These influencers championed Uniqlo's new arrivals and promotions, tailored to seasonal trends.

Throughout the campaign, Uniqlo strategically discounted classic styles, enticing more customers. This approach bolstered brand visibility and enhanced the appeal of special offers. By the third quarter, the partnership had not only met but exceeded Uniqlo's initial sales targets. This success underscores the effectiveness of influencer collaboration in amplifying brand presence and driving sales growth, marking a significant achievement in content partnership excellence.

Judges Comments

“I loved the focus on YouTube creators for this campaign! The results were impressive and they had a unique position in the market with their focus on YouTube.” 

Deep Dive Q&A

The Best Content Partnership category was sponsored by Rakuten Advertising. The 2024 US Partnership Awards is held in association with Rakuten Advertising

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