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Rakuten Advertising: Multichannel synergies power +135% in sales for OUAI Haircare

OUAI Haircare's collaboration with Rakuten Advertising yielded remarkable results, showcasing the power of multichannel synergy. With a mission to redefine hair care as a lifestyle, OUAI sought to boost sales and brand visibility amidst fierce competition. Leveraging affiliate strategies, they achieved over $1 million in sales in the first year and sustained growth in 2022.

Amidst economic uncertainty in 2023, OUAI and Rakuten Advertising devised a new game plan for Q4, integrating diverse affiliate types and additional performance media channels like paid search and YouTube targeting. This comprehensive approach, bolstered by innovative content creation and targeted offers, propelled OUAI to more than double Q4 sales and triple Cyber Week sales, surpassing expectations.

The success of OUAI's cross-channel strategy underscores the transformative potential of strategic partnerships, demonstrating how collaborative efforts can amplify brand impact and drive unparalleled growth.

Judges Comments

“I loved the diversification utilised here. They knew the way to hit these goals was through all the channels, providing a true cross-channel mix!”

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