If PI LIVE USA taught me anything, it’s that performance marketers love two things: 1) a free bar; and 2) high-quality data.

While the CTV channel isn’t necessarily going to help with the first part, it’s a veritable diamond mine for the second. 

You could say it’s the future of TV advertising. Yes, it’s streaming, but it’s also more than that.  Robert O’Rourke, Senior Vice President at AdXact, uses the slogan ‘video everywhere’ when talking about it. 

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