Plus, Levanta launches first-ever external traffic integration with TikTok Shop, and Wildfire Systems launches AI cashback solution.
Performance PR platform Linkby has raised $15 million in Series B funding led by Volition Capital. The investment will drive U.S. expansion and enhance Linkby’s tools for running scalable, outcome-based editorial campaigns with over 600 premium publishers. Backed by brands like Lululemon and T-Mobile, Linkby also plans to lead in Generative Engine Optimisation, as AI reshapes search and discoverability.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
