It’s been another week filled with groundbreaking developments in the Creator Economy, where influencers and interactive content took centre stage. 

From talent agency YMU's acquisition of five major TikTok influencers to YouTube's introduction of Shorts ads, Snapchat's strides towards transparency with generative AI watermarking, and Amazon's bold venture into interactive shopping with Amazon Live, this week's news encapsulates the dynamic evolution of online platforms and their efforts to engage audiences in innovative ways.

Let’s dive straight in…

Want to read more? Become a Partner+!

Sign up now and upgrade your account to read the post and get access to the full library Partner+ posts and other exclusive benefits.

Enjoy a FREE trial. 14 days on us, cancel anytime.

Start Your Free Trial Already have an account? Sign in