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Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus

From Instagram's celebrity podcast debut to Traackr's top brands in influencer marketing, and China's luxury leaders, we’ve summarised a week of seismic shifts in digital landscapes and influencer marketing strategies.

By Jack Shute

/ 15 Dec 2023

Week in Review: TikTok Trends 2024, YouTube's Revenue Secrecy, and the IAB's Creator Focus

How To Fix Affiliate Tracking in 2024

Last week, a sizeable portion of the UK publisher industry gathered in Soho, London to discuss the pressing issues of ongoing broken tracking, user consent and cookie deprecation in affiliate marketing.

By Sol Wilkinson

/ 12 Dec 2023

Industry Take: Will Google Wipe Out Coupon Providers?

Industry executives offer their two cents on what the Google updates mean for the coupon space and how it will be affected.

By Sol Wilkinson

/ 11 Dec 2023

Industry Take: Will Google Wipe Out Coupon Providers?

Week in Review: Consumers Call for a Sustainable Christmas & Digital Giant Launches AI Suite

By Sol Wilkinson

/ 8 Dec 2023

Week in Review: Consumers Call for a Sustainable Christmas & Digital Giant Launches AI Suite

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Influencer marketers get an FTC warning, M&C Saatchi reveals a new creator marketing venture, Americans use TikTok for news, and sexy influencer posts make more cash, plus more.

By Jack Shute

/ 1 Dec 2023

Week in Review: TikTok for News, Sexy Sponsored Posts, & an FTC Influencer Warning

Cyber Week 2023: Surges in Performance Marketing and BNPL, While Affiliate Marketing Sees a Dip

Performance marketing and BNPL reach new heights, while affiliate marketing sees less sales compared to last year.

By Sol Wilkinson

/ 30 Nov 2023

Cyber Week 2023: Surges in Performance Marketing and BNPL, While Affiliate Marketing Sees a Dip

Week in Review: Holiday Season Stats and Predictions

Record-breaking Black Friday predictions; the mistakes brands are making with holiday ads; and the demographics most likely to use BNPL over the holidays.

By Sol Wilkinson

/ 24 Nov 2023

Week in Review: Holiday Season Stats and Predictions

Zilch's CEO Reveals the Secret Sauce Behind Their Meteoric Rise

Learn more about Zilch's unique use of affiliate marketing and the factors that helped its rapid rise to a multi-billion dollar valuation.

By Sol Wilkinson

/ 24 Nov 2023

Snapchat's Creator Revolution: Unveiling Exclusive Updates for Dynamic Brand Collaborations

Snapchat’s Head of Talent Partnerships EMEA unveils new and exclusive creator updates and features for enhanced brand collaborations.

By Jack Shute

/ 21 Nov 2023

Week in Review: ‘Tube Girl’ Enters Hollywood, Leading Agencies Share 2024 Creator Predictions, and More TikTok Bans

The creator economy navigates legal challenges, platform shifts, and Hollywood crossovers, promising an eventful 2024. We have everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 20 Nov 2023

Week in Review: ‘Tube Girl’ Enters Hollywood, Leading Agencies Share 2024 Creator Predictions, and More TikTok Bans

“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution

Yenan Wang explains TikTok LIVE’s creator offering, the future of LIVE entertainment and social commerce, how the monetisation model works, and the truth behind gifting.

By Jack Shute

/ 17 Nov 2023

“Creators Crave a Sense of Belonging”: Head of TikTok LIVE Agency on its Evolution

Republic of Media's Francesca Coia on Ending Stigma in Performance Marketing

What specific actions can you make to see the right kind of change in your workplace?

By Sol Wilkinson

/ 15 Nov 2023

Republic of Media's Francesca Coia on Ending Stigma in Performance Marketing