Partner+

Week in Review: Ogilvy Tackles Health Misinformation, Advice for Creators Following TikTok Ban, and Meta’s Threads Sees a Surge

From combating health misinformation through influencers to significant developments in social media platforms like TikTok, Meta's Threads, and Instagram, this week has been a busy one for the Creator Economy.

By Jack Shute

/ 26 Apr 2024

Week in Review: Ogilvy Tackles Health Misinformation, Advice for Creators Following TikTok Ban, and Meta’s Threads Sees a Surge

‘Video Everywhere’: CTV is a Performance Marketer’s Dream

We caught up with AdXact's Robert O'Rourke at PI LIVE USA to learn more about the possibilities of CTV.

By Sol Wilkinson

/ 23 Apr 2024

‘Video Everywhere’: CTV is a Performance Marketer’s Dream

Technology Took Centre Stage at PI LIVE USA, Day Two

What went down on our final day in the Magic City.

By Sol Wilkinson

/ 23 Apr 2024

Technology Took Centre Stage at PI LIVE USA, Day Two

Week in Review: YMU’s TikTok Star Takeover, Amazon’s New Live Shopping Channel, and Updates From YouTube and Snapchat

From YMU's latest signings to YouTube's Shorts ads, Snapchat's transparency boost, and Amazon's Live shopping channel, it's been a week of digital innovation.

By Jack Shute

/ 22 Apr 2024

Week in Review: YMU’s TikTok Star Takeover, Amazon’s New Live Shopping Channel, and Updates From YouTube and Snapchat

A Week in TikTok: Enhanced Ad Controls, Bilingual Marketing Insights, & Regulatory Uncertainty

Explore TikTok's latest updates, including enhanced ad controls, insights into multilingual marketing, and ongoing regulatory discussions in the US.

By Jack Shute

/ 19 Apr 2024

A Week in TikTok: Enhanced Ad Controls, Bilingual Marketing Insights, & Regulatory Uncertainty

Hello Partner Salary Report 2024

Learn more about your peers' salaries across affiliate, creator, influencer, and performance marketing, and gain an overview of the wider partnership economy in 2024.

By Jack Shute and Sol Wilkinson

/ 16 Apr 2024

Week in Review: Update on Shopify & Tracking and Google Rolls Out Price Comparison Service

All the news you missed from the past week in affiliate marketing.

By Sol Wilkinson

/ 12 Apr 2024

Week in Review: Update on Shopify & Tracking and Google Rolls Out Price Comparison Service

India’s Influencer Marketing Boom Reveals the Impact of Creators on Brands

India’s influencer marketing landscape is experiencing a significant transformation, with creators emerging as a powerful tool for brands to connect with their target audience.

By Jack Shute

/ 8 Apr 2024

India’s Influencer Marketing Boom Reveals the Impact of Creators on Brands

Community Commerce Is a Game Changer For Creators and Brands

Learn how to harness community commerce to benefit from unplanned purchases in social media.

By Sol Wilkinson

/ 8 Apr 2024

Community Commerce Is a Game Changer For Creators and Brands

Week in Review: Japan Recruits Influencers to Tackle Over-Tourism, ASA vs Katie Price, and the Social Media Ad Takeover

Influencers promote Japan's secret spots, Katie Price's Instagram ad banned, Snapchat’s partner programme, and new ad features from Discord, LinkedIn, and Instagram.

By Jack Shute

/ 5 Apr 2024

Week in Review: Japan Recruits Influencers to Tackle Over-Tourism, ASA vs Katie Price, and the Social Media Ad Takeover

Podcast Creators Lead the Way as Online Audio Usage Hits New Record

A new survey reveals record-breaking highs in both online audio and podcast consumption among Americans, reflecting a dynamic shift in media preferences across demographics and platforms.

By Jack Shute

/ 3 Apr 2024

Podcast Creators Lead the Way as Online Audio Usage Hits New Record

The Uncertain Future of Affiliate Search

Affiliate search is facing a lot of obstacles right now. How can the industry survive everything that's being thrown at it?

By Sol Wilkinson

/ 28 Mar 2024