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Republic of Media's Francesca Coia on Ending Stigma in Performance Marketing

What specific actions can you make to see the right kind of change in your workplace?

By Sol Wilkinson

/ 15 Nov 2023

Republic of Media's Francesca Coia on Ending Stigma in Performance Marketing

Avon's Paula Oyinkan on the Importance of Education in Affiliate Marketing

Affiliate marketing star Paula Oyinkan joins the Voicebox to discuss smashing through glass ceilings, the necessity for education in the industry, and her biggest role model.

By Sol Wilkinson

/ 13 Nov 2023

Avon's Paula Oyinkan on the Importance of Education in Affiliate Marketing

Disrupt’s Stevie Johnson and Jake Crabb Talk Deepfakes, Gen Z Marketing, and New Podcast

An update from the hosts of Status Update at the Influencer Marketing Show Europe 2023.

By Sol Wilkinson

/ 10 Nov 2023

Disrupt’s Stevie Johnson and Jake Crabb Talk Deepfakes, Gen Z Marketing, and New Podcast

Safeguarding Strategies for the Dark Side of Affiliate Marketing

We explore black hat practices, how to keep them at bay, or maybe even use them for good.

By Sol Wilkinson

/ 9 Nov 2023

Safeguarding Strategies for the Dark Side of Affiliate Marketing

Snapchat’s Ruth Arber on Creating Opportunities for Women in Tech

Snap Inc.’s Head of Fashion, Retail & Travel UK takes to the Female Leaders panel to discuss the importance of getting more women into engineering and tech roles, and how Snap is working to make this possible.

By Jack Shute

/ 9 Nov 2023

Snapchat’s Ruth Arber on Creating Opportunities for Women in Tech

Uber’s Head of Advertising Shares Top Consumer Secrets at PI LIVE Europe

Among the buzzing networking and numerous industry-leading sessions, the keynote presentation from Paul Wright was a definite highlight, with attendees taking away exclusive insights.

By Jack Shute

/ 8 Nov 2023

Uber’s Head of Advertising Shares Top Consumer Secrets at PI LIVE Europe

Purple Goat IMS Voicebox Takeover: Driving Authentic Representation in Influencer Campaigns

This insightful discussion at The Voicebox underscored the importance of authentic representation in influencer campaigns during the Influencer Marketing Show Europe.

By Jack Shute

/ 1 Nov 2023

Purple Goat IMS Voicebox Takeover: Driving Authentic Representation in Influencer Campaigns

Week in Review – Amazon’s Fall Frenzy Forecasts Popular Product Categories for Holiday Season

Also, retail media surges with a new LiveRamp partnership and cookie deprecation, while creator marketing gets an AI makeover in another collaboration. Plus, much more.

By Sol Wilkinson

/ 18 Oct 2023

Week in Review – Amazon’s Fall Frenzy Forecasts Popular Product Categories for Holiday Season

ASA Penalises Accor Over Undisclosed Influencer Ad at The Savoy

In a recent ruling, the ASA warned hotel giant Accor about undisclosed influencer marketing practices at The Savoy, over a TikTok post that the hotel knew nothing about.

By Jack Shute

/ 12 Oct 2023

Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 9 Oct 2023

Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC

Industry Debate: The Value of Coupon Partners

We ask people from across the affiliate space where they think coupon partners are headed.

By Sol Wilkinson

/ 6 Oct 2023

Industry Debate: The Value of Coupon Partners

Redefining Personalisation: The Changing Face of Customer Segmentation

Marketers are no longer sure that traditional segmentation works. Does this mean personalisation is a bust, or is there a way to adapt?

By Sol Wilkinson

/ 4 Oct 2023

Redefining Personalisation: The Changing Face of Customer Segmentation