All the news in affiliate and performance marketing you missed this week.
The dust is settling on Google’s explosive site reputation abuse update, which axed most news sites hosting coupons from the SERPs. Now, we’re getting a clearer picture and it’s somewhat grim for the affected publishers.
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
Sidlova says that on the horizon, she expects more questions about whether authenticity can be scaled.
