All the news in affiliate and performance marketing you missed this week.
The dust is settling on Google’s explosive site reputation abuse update, which axed most news sites hosting coupons from the SERPs. Now, we’re getting a clearer picture and it’s somewhat grim for the affected publishers.
According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
