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Purple Goat IMS Voicebox Takeover: Driving Authentic Representation in Influencer Campaigns

This insightful discussion at The Voicebox underscored the importance of authentic representation in influencer campaigns during the Influencer Marketing Show Europe.

By Jack Shute

/ 1 Nov 2023

Purple Goat IMS Voicebox Takeover: Driving Authentic Representation in Influencer Campaigns

Week in Review – Amazon’s Fall Frenzy Forecasts Popular Product Categories for Holiday Season

Also, retail media surges with a new LiveRamp partnership and cookie deprecation, while creator marketing gets an AI makeover in another collaboration. Plus, much more.

By Sol Wilkinson

/ 18 Oct 2023

Week in Review – Amazon’s Fall Frenzy Forecasts Popular Product Categories for Holiday Season

ASA Penalises Accor Over Undisclosed Influencer Ad at The Savoy

In a recent ruling, the ASA warned hotel giant Accor about undisclosed influencer marketing practices at The Savoy, over a TikTok post that the hotel knew nothing about.

By Jack Shute

/ 12 Oct 2023

Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 9 Oct 2023

Week in Review: Influencer Marketing Dominates B2B and BeReal Proves the Power of UGC

Industry Debate: The Value of Coupon Partners

We ask people from across the affiliate space where they think coupon partners are headed.

By Sol Wilkinson

/ 6 Oct 2023

Industry Debate: The Value of Coupon Partners

Redefining Personalisation: The Changing Face of Customer Segmentation

Marketers are no longer sure that traditional segmentation works. Does this mean personalisation is a bust, or is there a way to adapt?

By Sol Wilkinson

/ 4 Oct 2023

Redefining Personalisation: The Changing Face of Customer Segmentation

Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future

AI advancements in digital marketing get back in gear. Meta risks a blanket ban on targeted ads in the EU. Performance marketing glows in the AI era.

By Sol Wilkinson

/ 29 Sep 2023

Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future

Gen Z and Streaming: Advertisers Ride the Subscription Wave

Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.

By Jack Shute

/ 28 Sep 2023

Gen Z and Streaming: Advertisers Ride the Subscription Wave

Google and TikTok’s Search Partnership Will Be a Creator Game-changer

Reports suggest TikTok and Google are exploring an integration to boost discovery. We delve into what this partnership could mean for the future of search.

By Jack Shute

/ 25 Sep 2023

Google and TikTok’s Search Partnership Will Be a Creator Game-changer

Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 22 Sep 2023

Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success

Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 15 Sep 2023

Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover

Week in Review: Yahoo Rescues Coupons and Google Salvages Useless Ad Spend

Everything you missed from the past week in affiliate and performance marketing.

By Sol Wilkinson

/ 8 Sep 2023

Week in Review: Yahoo Rescues Coupons and Google Salvages Useless Ad Spend