Partner+

Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future

AI advancements in digital marketing get back in gear. Meta risks a blanket ban on targeted ads in the EU. Performance marketing glows in the AI era.

By Sol Wilkinson

/ 29 Sep 2023

Week in Review: AI's Triumphs, Meta's Meltdown, and Performance Marketing's Future

Gen Z and Streaming: Advertisers Ride the Subscription Wave

Contrary to the prevailing trends, Gen Z audiences can't imagine their lives without streaming services and subscriptions, providing advertisers with a golden opportunity.

By Jack Shute

/ 28 Sep 2023

Gen Z and Streaming: Advertisers Ride the Subscription Wave

Google and TikTok’s Search Partnership Will Be a Creator Game-changer

Reports suggest TikTok and Google are exploring an integration to boost discovery. We delve into what this partnership could mean for the future of search.

By Jack Shute

/ 25 Sep 2023

Google and TikTok’s Search Partnership Will Be a Creator Game-changer

Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 22 Sep 2023

Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success

Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 15 Sep 2023

Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover

Week in Review: Yahoo Rescues Coupons and Google Salvages Useless Ad Spend

Everything you missed from the past week in affiliate and performance marketing.

By Sol Wilkinson

/ 8 Sep 2023

Week in Review: Yahoo Rescues Coupons and Google Salvages Useless Ad Spend

Will Meta Sacrifice Influencer Marketing?

Reports have emerged that Meta might implement an ‘ad-free’ subscription. But how do these tiers cooperate with influencer marketing?

By Sol Wilkinson

/ 6 Sep 2023

Will Meta Sacrifice Influencer Marketing?

Adios Authenticity: What Does Naomi Campbell’s PLT Partnership Mean for Influencer Marketing?

As authentic partnerships become evermore important in influencer marketing, celebrity collaborations like Naomi Campbell and Pretty Little Thing leave audiences confused.

By Jack Shute

/ 5 Sep 2023

Retail Marketers Face Social Ad Spend Nightmare

New research sparks concern over how retail marketers place their social ad spend.

By Jack Shute

/ 1 Sep 2023

Retail Marketers Face Social Ad Spend Nightmare

Week in Review: The Problem With TikTok Search Ads

Everything you might have missed from the past week in influencer marketing and the creator economy.

By Jack Shute

/ 1 Sep 2023

Week in Review: The Problem With TikTok Search Ads

Topping A Trillion: Performance Marketing Leads Global Ad Spend Growth

Three performance-driven channels see booming growth and attract big spenders.

By Sol Wilkinson

/ 30 Aug 2023

Topping A Trillion: Performance Marketing Leads Global Ad Spend Growth

Week in Review – Affiliate Fraud Gets Advanced and Amazon Goes Into the Wild

Everything you missed from the past week in affiliate and performance marketing.

By Sol Wilkinson

/ 25 Aug 2023

Week in Review – Affiliate Fraud Gets Advanced and Amazon Goes Into the Wild