As the latest series of Love Island UK draws to a close and the contestants look to embrace lucrative influencer deals, new research shows consumers are turning their backs on flashy influencer content.
While budgets increase, expectations decline, as UK businesses prepare for a turbulent 12 months ahead. What does this mean for partnerships? And how is the industry reacting?
Johanna Voss shares all you need to know about working in talent management, how it’s a crucial part of the influencer marketing process, and how you can make it work for you.
