Partner+

URBN’s John Sadeghipoor Talks Creator Events and Not Using Coupon Codes

We caught up with Free People Europe’s Director of Marketing to discuss all things affiliate partnerships.

By Sol Wilkinson

/ 15 Mar 2024

URBN’s John Sadeghipoor Talks Creator Events and Not Using Coupon Codes

“TikTok Has Changed My Life”: Creators React to the Looming US Ban

The House has passed a bill potentially banning TikTok in the US, pending Senate approval, sparking concerns in the Creator Economy and prompting calls for proactive measures from industry leaders.

By Jack Shute

/ 15 Mar 2024

“TikTok Has Changed My Life”: Creators React to the Looming US Ban

Publishers React to Google’s New Spam Update

Global Savings Group, Savings United, and Vouchercodes.co.uk weigh in on the recent update that threatens to remove certain coupon publishers from the SERPs.

By Sol Wilkinson

/ 11 Mar 2024

Publishers React to Google’s New Spam Update

Week in Review: Affiliate Tracking Could Be Unaffected By Privacy Changes

All the highlights from the past week in affiliate and performance marketing.

By Sol Wilkinson

/ 8 Mar 2024

Week in Review: Affiliate Tracking Could Be Unaffected By Privacy Changes

Google’s Siege on Spam Has Alarming Implications for News Sites Publishing Coupons

Let's explore the likely outcome of this troublesome update.

By Sol Wilkinson

/ 7 Mar 2024

Google’s Siege on Spam Has Alarming Implications for News Sites Publishing Coupons

77% of Marketers Are Moving Ad Spend Away from Big Tech

Senior marketers are also seeing near-perfect effectiveness rates in content commerce and performance marketing, but aren't ready to prioritise affiliate marketing.

By Sol Wilkinson

/ 5 Mar 2024

77% of Marketers Are Moving Ad Spend Away from Big Tech

Week in Review: ASOS Turns Staff Into Influencers, Lipton Embraces Creators, and Threads’ Download Surge

ASOS transforms staff into influencers, Lipton recruits creators to connect with Gen Z, Threads sees a surge in downloads, and Instagram unveils its 'Friend Map' feature.

By Jack Shute

/ 1 Mar 2024

Week in Review: ASOS Turns Staff Into Influencers, Lipton Embraces Creators, and Threads’ Download Surge

ASA Bans Space NK's Social Media Prize Promo, A Reminder to Brands

A global prize promotions specialist shares their advice for brands following an ASA ruling that a Space NK promotion breached the CAP Code.

By Jack Shute

/ 29 Feb 2024

ASA Bans Space NK's Social Media Prize Promo, A Reminder to Brands

Week in Review: World’s First AI Account Manager & ChatGPT’s Weird Meltdown

All the stories you missed this week.

By Sol Wilkinson

/ 23 Feb 2024

Week in Review: World’s First AI Account Manager & ChatGPT’s Weird Meltdown

As Pinterest Dives into ‘Shoppable-Streaming’, Could Other Platforms Follow?

Pinterest ventures into streaming and long-form content with a shoppable TV show, marking its inaugural foray beyond the platform. We take a look at what TikTok, Instagram, and X are doing to follow suit.

By Jack Shute

/ 23 Feb 2024

The Future of the Funnel in Affiliate Marketing, According to Brands

We surveyed e-commerce led brands to learn more about their spending habits, preferences and plans when it comes to affiliate marketing and the customer journey.

By Sol Wilkinson

/ 22 Feb 2024

The Future of the Funnel in Affiliate Marketing, According to Brands

Week in Review: UK's TikTok Immigration Campaign, Musk's Testimony, and Coach's Virtual Influencer

From government TikTok immigration campaigns to Elon Musk, Coach's virtual influencer partnership, YouTube's creator tools, and Instagram's hashtag limits.

By Jack Shute

/ 16 Feb 2024

Week in Review: UK's TikTok Immigration Campaign, Musk's Testimony, and Coach's Virtual Influencer