Influencer Marketing / Paid-only / Will Meta Sacrifice Influencer Marketing? Reports have emerged that Meta might implement an ‘ad-free’ subscription. But how do these tiers cooperate with influencer marketing? By Sol Wilkinson / 6 Sep 2023
Influencer Marketing / Paid-only / Adios Authenticity: What Does Naomi Campbell’s PLT Partnership Mean for Influencer Marketing? As authentic partnerships become evermore important in influencer marketing, celebrity collaborations like Naomi Campbell and Pretty Little Thing leave audiences confused. By Jack Shute / 5 Sep 2023
Performance Marketing / Paid-only / Retail Marketers Face Social Ad Spend Nightmare New research sparks concern over how retail marketers place their social ad spend. By Jack Shute / 1 Sep 2023
Creator Economy / Paid-only / Week in Review: The Problem With TikTok Search Ads Everything you might have missed from the past week in influencer marketing and the creator economy. By Jack Shute / 1 Sep 2023
Performance Marketing / Paid-only / Topping A Trillion: Performance Marketing Leads Global Ad Spend Growth Three performance-driven channels see booming growth and attract big spenders. By Sol Wilkinson / 30 Aug 2023
Affiliate Marketing / Paid-only / Week in Review – Affiliate Fraud Gets Advanced and Amazon Goes Into the Wild Everything you missed from the past week in affiliate and performance marketing. By Sol Wilkinson / 25 Aug 2023
Affiliate Marketing / Paid-only / Dynamic Commissioning is a Double-Edged Sword We take a deep dive into one of the more divisive practices in affiliate marketing today. By Sol Wilkinson / 23 Aug 2023
Affiliate Marketing / Paid-only / Navigating the B Corp Journey: Four Steps to Success We caught up with Webgains about their recent B Corp certification and learned advice for others embarking on a similar journey. By Sol Wilkinson / 22 Aug 2023
Influencer Marketing / Paid-only / Creator Pay Debate: Amazon Offers Influencers $25 for Videos Amazon's bid to amplify its TikTok-Style shopping feed has caused some controversies, with creators saying the rates are too low for their work. By Jack Shute / 22 Aug 2023
Creator Economy / Paid-only / From Lyrics to Likes: Crafting Content with Strategic Music Licensing Lessons from IMS NYC 2023 on how to best approach the world of music and licensing to find a groove with your audience. By Sol Wilkinson / 18 Aug 2023
Influencer Marketing / Paid-only / Economic Storms Ahead? Four Steps to Future-Proofing Your Influencer Marketing Strategies Lessons on how to approach influencer marketing in a smart and sustainable way to ensure success down the road. By Sol Wilkinson / 11 Aug 2023
Creator Economy / Paid-only / Algorithm Altered: TikTok Updates Affecting EU Users Explained Users in the EU will soon be able to switch off personalisation, amongst other changes. How is this going to impact creators on the platform? By Sol Wilkinson / 7 Aug 2023
