Virtual influencers, major e-commerce announcements, and new features for LinkedIn creators make up this Week in Review. As TikTok Shop officially enters the US market, we also have the latest study from Whalar, which reveals the true value of investing in creators. Let’s take you through the last week…
Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover
Everything you might have missed from the past week in influencer marketing and the creator economy.
By
Jack Shute
From our partners
Niklas Schwake on Balancing Brand and Performance and the Power of Community
According to Metapic Co-CEO Niklas Schwake, community and trust are more important than followers and reach.
By
Newsdesk
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Tradedoubler Launches Emna.ai to Boost Brands’ Visibility in AI Search
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
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Designing Global Affiliate Programmes That Scale With Confidence
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
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Beyond the Click: How Phonexa Is Redefining Performance Marketing in the UK
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
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