Virtual influencers, major e-commerce announcements, and new features for LinkedIn creators make up this Week in Review. As TikTok Shop officially enters the US market, we also have the latest study from Whalar, which reveals the true value of investing in creators. Let’s take you through the last week…
Week in Review: The Truth Behind Creator Content ROI and the Virtual Influencer Takeover
Everything you might have missed from the past week in influencer marketing and the creator economy.
By
Jack Shute
From our partners
How to Grow a Mature Affiliate Programme: Four Priorities for Brands
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
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Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
By
James Eid
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Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
By
Sofia Aira
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How Can Brands and Publishers Work Better Together?
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
By
Newsdesk
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