In this Week in Review: Snapchat sees huge subscription success whilst Elon Musk suggests a subscription-only model as X numbers fall drastically, meanwhile, TikTok launches a first-party Attribution Analytics solution and Performance Comparison tool for better ad insights. But that’s not all, as Digital Voices reveals a free new advice and education service for content creators, and the UK government is getting serious about AI in business. Let’s take you through the last week…
Week in Review: Digital Voices Launches Creator Advice Service and Snapchat Sees Subscription Success
Everything you might have missed from the past week in influencer marketing and the creator economy.
By
Jack Shute
From our partners
Stop Chasing Likes: 4 Big Takeaways from Kantar’s Creator Game Plan Report
According to Kantar’s latest study, a net 61% of marketers planned to increase their creator spend for this year. However, with greater budget comes greater scrutiny.
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Newsdesk
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Affiliate Marketers in the AI Age Have the Chance to be More Influential Than Ever
According to Ben Smye, Head of Marketing at Atolls, while traffic can be gamed, influence can’t, and community and content partners shouldn't be judged purely on the last click.
By
Ben Smye
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How Do Brands Break Free of the Algorithm? Annabel Harris on Strategic Moments & Influence Everywhere
From brands to creators, The Goat Agency’s Annabel Harris walks through how to make moves in 2026.
By
Newsdesk
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Cultivating Community and Navigating the Multi-Platform Era: A Conversation with Twitch’s Pontus Eskilsson
At CreatorFest 2026, I had the pleasure of sitting down with Pontus Eskilsson, VP Global Partnerships at Twitch.
By
Sofia Aira
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