Farewell August and farewell summer! As we creep ever closer to the start of a hectic Q4, let’s keep an eye on the current trends that might come to fruition down the road.
Week in Review – Affiliate Fraud Gets Advanced and Amazon Goes Into the Wild
Everything you missed from the past week in affiliate and performance marketing.
From our partners
How to Grow a Mature Affiliate Programme: Four Priorities for Brands
I’ve spent much of my career working with established affiliate programmes. Recruiting publishers, entering new markets and increasing visibility can deliver strong early growth. Once a programme reaches scale,
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Influencer Marketing Has an Infrastructure Problem
Influencer marketing doesn’t need another tool solving one part of the problem. It needs a connected operating layer that brings intelligence, activation and commerce into one scalable commercial channel.
By
James Eid
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Mainstream Music for Creators and Brands: In Conversation with LICKD Founder Paul Sampson
Could music copyright be this easy for brands? We caught up with Paul Sampson, Founder and CEO of LICKD.
By
Sofia Aira
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How Can Brands and Publishers Work Better Together?
Reward Gateway | Edenred's Annie Gateva breaks down the biggest affiliate trends, brand-publisher synergy and the power of genuine audience insight.
By
Newsdesk
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