All the news you missed from the past week in affiliate marketing.
If anything is certain in life, it’s that Google will scare affiliate marketers with a new update.
The rollout of the ‘Shop All Deals’ banner has been benchmarked and it appears to be an attempt by the search engine to zone in on price comparison.
Also, we have some interesting updates on the Shopify/affiliate tracking situation.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
