We caught up with AdXact's Robert O'Rourke at PI LIVE USA to learn more about the possibilities of CTV.
If PI LIVE USA taught me anything, it’s that performance marketers love two things: 1) a free bar; and 2) high-quality data.
While the CTV channel isn’t necessarily going to help with the first part, it’s a veritable diamond mine for the second.
You could say it’s the future of TV advertising. Yes, it’s streaming, but it’s also more than that. Robert O’Rourke, Senior Vice President at AdXact, uses the slogan ‘video everywhere’ when talking about it.
As AI transforms the way consumers search, Tradedoubler is building the tools to enhance how brands show up.
Global affiliate growth only works when structure comes first, says Alexander Feist, Head of Affiliate Marketing at Sage.
Phonexa’s Oliver Koukoulis-Fribbens talks using end-to-end lead and call tracking and distribution to drive transparent, scalable performance marketing.
Sage’s Alexander Feist reflects on a breakout year for the brand’s affiliate programme, the role of trust and transparency in B2B partnerships, and how “Authentic Intelligence” is guiding Sage’s approach to AI for affiliates and customers alike.
